How to Retarget Using Segments (Dynamic)
This feature must be enabled by the Beeswax team. Please contact Support and your Account Manager if you are interested.
You can dynamically add a user to a given segment with a value from a website instead of installing a separate pixel for every possible segment.
For example, if you are a retailer who wishes to pass us the brand name or product name (or a concatenation of both) when a user visits a product details page and add that user to a segment in the Beeswax platform, this solution will accommodate that use case.
1. Create a new Segment by clicking +New > Segment
5. Click "Save & Generate Tag". The tag will look something like:
<img src="https://segment.prod.bidr.io/associate-segment?buzz_key=buzzkey&segment_alt_id=shamim&account_id=1&value=" height="0" width="0">
Note that account_id is a required parameter, unlike in a standard segment tag.