How to Retarget Using Segments (Dynamic)

This feature must be enabled by the Beeswax team.  Please contact Support and your Account Manager if you are interested.

You can dynamically add a user to a given segment with a value from a website instead of installing a separate pixel for every possible segment. 

For example, if you are a retailer who wishes to pass us the brand name or product name (or a concatenation of both) when a user visits a product details page and add that user to a segment in the Beeswax platform, this solution will accommodate that use case.  

1. Create a new Segment by clicking +New > Segment

2. Name the Segment whatever you wish
3. In the Alternative ID field, put whatever dynamic value you will be passing to us for that given segment. In order to minimize issues we would recommend using lowercase and not using spaces or special characters. If your existing key-value library includes those characters, we support this but would recommend some additional QA to make sure the names are being properly URL-escaped
4. Select the tag type "Javascript Tag Using Alternative ID to add users into a segment"

5. Click "Save & Generate Tag". The tag will look something like:

<img src="" height="0" width="0">

Note that account_id is a required parameter, unlike in a standard segment tag.

6. Install the pixel on the conversion page and use javascript or another technology to populate the segment alternative ID when the pixel is called on the page
Please note that this tag will lead to a 3XX redirect with additional parameters.
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