Post-bid Viewability Measurement - Banner

Beeswax has a direct integration with IAS and MOAT for viewability reporting of desktop and mobile web display ads. In order to set up IAS or MOAT on a line item, navigate to the "Creative Add-On" field in the "Pixels and Scripts" section of the "Edit Creative" screen and select "IAS Banner Tag" or "MOAT Banner Tag."

Vendor Descriptions

Vendor MOAT IAS
Supply Desktop & Mobile Web Banner  
Mobile-App Banner: MRAID Environments, OMID (OMSDK), or MOAT SDK Enabled Apps
Desktop & Mobile Web Banner 
Mobile-App Banner: MRAID Environments, OMID (OMSDK), or MOAT SDK Enabled Apps
Cost $0.05 CPM  $0.10 CPM
Reporting Behavior
  • For each hour that Moat delivers their data, Beeswax will join the viewability log metrics with existing impression log data. Customers should expect to see Moat viewability data within query tool reports approximately 4 hours post impression. 
  • The MOAT definition of Viewability matches our Viewability/Measurability % metric.
  • IAS delivers their data to Beeswax each day near mid-day Eastern time. This data feed contains data for the  previous day. Customers should expect to IAS viewability data within query tool reports approximately 28 hours post impression.  
  • The IAS definition of Viewability matches our Viewability/Measurability % metric.
     

*Note: At this time, you should not use both IAS and MOAT creative add-ons on the same creative as the data set will be corrupted. 

The metrics that are available in the Query Tool include the following:

  • Viewable Impressions - The number of impressions where at least 50% of an ad was in-view for more than a second
  • Measurable Impressions - The number of impressions where viewability was measurable
  • vCPM - The CPM calculated against viewable impressions
  • Viewability % - Viewable Impressions / Total Impressions counted by Beeswax
  • Measurable % - Measurable Impressions / Total Impressions counted by Beeswax
  • Viewability/Measurability % - Viewable Impressions / Measurable Impressions
  • Viewable Seconds - Total number of seconds that were viewable
  • Average Viewable Seconds - Viewable Seconds / Viewable Impressions

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