How To Register Krux Segments in Beeswax

Clients who manage their first-party data through Krux’s DMP can push segment data directly into Beeswax.  

Note: If this is your first time pushing Krux segments to Beeswax, you must notify your Customer Success Manager PRIOR to instructing Krux to conduct the first segment push to Beeswax. This will ensure that backend system configurations are updated to allow for automatic ingestion of all segment pushes.

Starting this summer, your Krux segments will be automatically ingested and shared with your account. However, we will first need you to start passing your Krux segment taxonomy. To do this, we will need the Admin user of your Krux account to take the below steps in the Krux UI:

  1. Navigate to Activation>Partner Management. Locate your Beeswax activation partner and click on the Actions button. You’ll see two options:
    1. View Segment Details
    2. Edit Account
  2. Select Edit Account 
  3. Select the checkbox to Upload Segment Map to S3:

(Please note, what's pictured is for an owned seat; a shared seat would have Beeswax Shareable for Partner, but all settings would be the same. For info on shared or owned seats, see here.)

   4. Hit save

In the interim, the process below describes the steps that should occur to successfully register new Krux segments within Beeswax.

  1. Take note of the following information about the segment(s) you wish to register.  
    1. Krux Segment Name;
    2. Segment Alternative ID (present within the Krux UI, typically some alpha-numeric string such as “rkrl3tar5”)
    3. Continent of the users within the segment (i.e. North America or Europe)
      1. Note: If uploading users from Europe, please notify your Customer Success Manager PRIOR to pushing the new segment from Krux.
    4. Approximate user count of each segment
  2. Ensure that the segments provided above are properly created in the Beeswax UI. This must occur before any users can be associated with the segment.  To create/register a segment in the UI, navigate to Trafficking > Segments and click the yellow +New button and select "Segment"
    1. Please note that information provide in Step 1b should be used EXACTLY when creating the new segment(s) in Beeswax 
  3. Once your segments are properly created, notify your Krux representative that they may now push the segments to Beeswax.  This will kick off a background process that joins the User IDs with the Beeswax segments created in Step 2
    1. Please note that if Step 3 is done prior to Step 2 that the user-to-segment association will fail to resolve appropriately.  If this occurs, please notify your Customer Success Manager to manually reprocess the Krux segment file
  4. After the Krux segment file has been successfully uploaded, another background process to count the number of users successfully associated to each segment should begin. This process runs on a 6-8 hour schedule, so keep that in mind if you don't see a user count.
    1. Please notify your Customer Success Manager if all previous steps have been successfully completed and you do not see user counts for your segments

Increasing the match rate with Krux and Beeswax

Krux has a feature to prioritize sync for a particular customer, so if you are a direct customer of Krux, please request that they prioritize syncs with Beeswax more, especially on your own properties.

An alternative way is to place a Beeswax sync pixel on your properties, which will create a sync with Krux.  This option is particularly useful for publishers who are operating a campaign where they do not have a direct relationship with the DMP in question. To do this - place the following pixel on the page:

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This pixel will fire a redirect to Krux with the Beeswax cookie ID of that user.

GDPR Note: In the EU, there can be GDPR implications from doing this and there must be the appropriate consent obtained from the user to do so.

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