Custom Segment Expiration (Time-To-Live)
Custom Segment Expiration (also known as Time-To-Live or TTL) allows customers to define the number of days users should remain within a given segment.
- In the Create Segment screen, the "Days" field is where you can set this value. The maximum value is 90 days.
- Segment TTLs are set on the segment object itself, so all users who are associated with a given segment will inherit the TTL value set on the segment. The TTL is set starting on create_time of the segment upload with user<>segment association.
- Any newly created segments that do not explicitly define a custom Segment TTL will default to 30 days
- NOTE: you cannot change the TTL for a segment once it's set