Advanced Segment Targeting

Advanced segments allow you to create custom audiences from multiple basic segments (typically user segments, either 1st party or 3rd party data) using Boolean logic.

This targeting allows you to set up rules to join and target multiple segments into one targeting segment through AND, OR, or NOT statements.

To create a new advanced segment in the UI:

  1. Assuming you already have basic segments uploaded in the UI (see http://help.beeswax.com/article/75-segment-uploads for more details on this), go to Line Item> Targeting> Segment> Switch to Advanced Targeting
  2. Set up AND OR rules for targeting segments. Examples below*:
    • To target only users who appear in multiple segments, for example in segments 20 and 6:
      • segment=“beeswax-20” AND segment=“beeswax-6”
    • To target users who appear in one segment or another, for example in segments 20 or 6
      • segment=“beeswax-20” OR segment=“beeswax-6”
    • To target users who appear in one segment and appear in either of another two or more segments, for example users who are in segment 20 and either segment 4 or 6:
      • segment=“beeswax-20” AND (segment=”beeswax-4” OR segment=”beeswax-6”)
    • To target users who appear in one segment and do NOT appear in another segment, for example users who are in segment 20 but not segment 5:
      • segment="beeswax-20" AND NOT segment="beeswax-5"

*The word "beeswax" should be replaced by your buzz key

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