Bid Performance Report
Overview
The Bid Performance Report allows users to see information about their bids and win rates, broken down along similar dimensions used in Performance Report. It allows customers, to answer questions like:
- What is my win rate for this Line Item / Campaign / Advertiser?
- How often am I bidding?
- How did increasing or decreasing my bid price affect my win rates?
Included Metrics:
- Total Bids
- Average Bid Price (in CPM)
- Total Impressions
- Win Rate (impressions / bids)
Please note that only bids submitted to the exchanges will be counted in the Bid Performance Report.
These metrics can be aggregated across most dimensions in other reports e.g. at the advertiser, campaign, line item and creative levels.
Fields
| Hour | HH:00 |
| Day | YYYY-MM-DD |
| Month | Month Name |
| Year | YYYY |
| Advertiser ID | Beeswax Advertiser ID |
| Advertiser Name | Beeswax Advertiser Name |
| Campaign ID | Beeswax Campaign ID |
| Campaign Name | Beeswax Campaign Name |
| Line Item ID | Beeswax Line Item ID |
| Line Item Name | Beeswax Line Item Name |
| Creative ID | Beeswax Creative ID |
| Creative Name | Beeswax Creative Name |
| Campaign Alternative ID | Customer Campaign ID (Alternative ID field in Buzz) |
| Line Item Alternative ID |
Customer Line Item ID |
| Advertiser Alternative ID |
Customer Advertiser ID |
| Inventory Source ID | The full list of inventory sources available can be found here for desktop and here for mobile |
| Placement Type | Placement type of the impression (banner, video, banner and video, native, unknown) |
| Bid Modifier ID | Beeswax Bid Modifier ID |
| Bid Modifier Name | Beeswax Bid Modifier Name |
| Data Center | Data Center Utilized |
| Ads_text Code | Ads_text Response |
| Account ID | Account ID of Buzz key |
| Seat ID | Seat ID |
| Flight Name | Beeswax Flight Name |
| Flight ID | Beeswax Flight ID |
Metrics
| Average Bid Price | Average bid price in CPM |
| Bids | Number of bids submitted to exchange(s) |
| Impressions | Number of impressions counted |
| Win rate | Expressed as a percentage (Number of Impressions/Number of Bids) |