Beeswax Data Partners

Beeswax offers customers a number of data partners ranging from first party integrations to viewability measurement providers. Below is an overview of each partner. Please reach out to your account manager to learn more about setting up integrations.

First Party Data Partners

Beeswax has integrated with Adobe, Krux, Liveramp and Lotame for customers who use these DMPs. The integration allows customers to push first-party data segments directly into Beeswax.

  • Adobe: Instructions for Adobe can be found here.
  • Krux: Instructions for Krux can be found here
  • Liveramp: Instructions for Liveramp can be found here
  • Lotame: Instructions for Lotame can be found here

Third Party Data Partners

BlueKai: Beeswax has an integration with BlueKai to access third party data segments. Please reach out to thedatahotline@oracle.com with any questions on specific segments, or your Beeswax account manager or support alias for a full taxonomy of segments available. 

BlueKai segments are available in NAM, EMEA, and APAC on an as-requested basis. While some BlueKai categories have data available by default, many may not, and even if data is available, it may only be available in certain countries. It is critical to discuss with Beeswax Support availability of data for the desired segments you are targeting within the desired countries you will be targeting.

In order to access the segments within your UI, send a list of the requested segments to your Customer Success Manager and the Beeswax Support alias. In the request, please include the full segment path and BlueKai segment key. Once implemented, BlueKai segments can be found under the ‘segment’ targeting section on a line item.

BlueKai third-party segments are charged on a CPM basis, and the exact prices are shown in the Buzz UI when targeting the segments. 

Factual: Factual allows you to create geo-fenced areas that can be targeted through segments in Beeswax. In order to set up a partnership with Factual, please reach out to your Beeswax account manager or support alias. Factual charges on a CPM basis.

IAS: Beeswax has an integration with Integral Ad Science ("IAS") for pre-bid targeting across exchanges. Pre-bid targeting is done through special segments that may be targeted for: viewability, suspicious activity, brand safety, anti-fraud and content categories. IAS segments are charged on a CPM basis. More details on IAS pre-bid targeting can be found here.

Grapeshot: Grapeshot is a third party provider of contextual targeting data, and allows you to target pages or apps based on language and keywords. More info on Beeswax's Grapeshot integration can be found here.

Liveramp: Beeswax has an integration with Liveramp's DataStore. The process for sending and receiving data from the DataStore is essentially identical to how first party data from Liveramp is processed.

Tru Optik: Tru Optik powers Connected TV (CTV)/Over-The-Top (OTT) advertising, making it measurable and attributable across the entire OTT ecosystem, for CTV devices only. Tru Optik’s OTT Data Marketplace allows advertisers to execute audience-based buys using premium data segments from leading purchase, demographic and behavioral data providers for direct and programmatic campaigns across 80 million + homes in the U.S. Select from over 6,000+ segments easily delivering OTT campaigns with scale and consistency against the data set of your choosing. Please contact the support alias to enable these segments.

Please reach out to beeswax@truoptik.com with any questions on specific segments, or your Beeswax account manager or support alias for a full taxonomy of segments available. Please note that Tru Optik is not available for use in auctions outside of the United States.

TruSignal: TruSignal’s powerful integration with Beeswax leverages two TruSignal solutions: (1) Lookalike Audiences and (2) Bid Price Optimizer™. For more information on the integration, please see the TruSignal FAQ. For instructions on how to utilize the Bid Price Optimizer™ via Bid Modifiers, please see the TruSignal Bid Price Optimizer Set Up Guide. Please note that TruSignal is not available for use in auctions outside of the United States.

Viewability Measurement Partners

IAS: Beeswax has a post-bid viewability measurement integration with IAS. More information on the implementation of viewability measurement, viewability reporting available, and cost can be found can be found here.

MOAT: Beeswax has a post-bid viewability measurement integration with MOAT. More information on the implementation of viewability measurement, viewability reporting available, and cost can be found here

Data Onboarding

Customers that want to onboard first party data to Beeswax but don't have a DMP can onboard data to Liveramp (via Beeswax's account). If you would like more information please reach out to your Customer Success manager.

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