QPS Management Best Practices

Background:

Beeswax deploys a custom bidder per customer and prefilters traffic to each individual bidder instance. Because Beeswax can control the volume of traffic sent to your bidder, we can charge a flat monthly fee. This traffic prefiltering is controlled by your Beeswax account manager at your direction. The management of traffic is critical to ensuring your campaigns scale and deliver.

What is QPS?

QPS, or Queries Per Second, refers to the number of auctions that are filtered to your Beeswax custom bidder. Beeswax charges a flat monthly fee per QPS tier.

How do I translate QPS into impressions?

The simple answer is you can turn QPS into the number of daily eligible auctions by multiplying by 86,400 (60 sec * 60 min * 24 hours). So our 10,000 QPS tier gives you 864 million auctions per day. The number of impressions delivered is entirely up to you -- based on your bidding strategy, bid prices, and demand. For example, if you have a high CPM strategy and expect to win 10% of all your auctions, your 864 million daily auctions would yield 86.4 million impressions won.

Where does the QPS come from?

Beeswax is integrated with all of the top RTB exchanges and listens to millions of QPS via 4 AWS data centers:

  • US-EAST-1
  • US-WEST-2 (Some exchanges route western N.A. based traffic via this data center)
  • EU-WEST-1 (Europe, Middle East, and Africa)
  • AP-NORTHEAST-1 (Asia-Pacific)

Basic QPS Filtering Options

Customers can filter QPS on almost any targetable keys/values. Some common examples are:

Ad Sizes Geos (Country, City, Region, Zip)
Ads.txt Inventory Sources
Content Categories Placement Types
Environment Types (App or Site) Platforms: Device Make, Operating System, etc.

Customers can also filter on INCLUDE/EXCLUDE lists of:

  • App Bundles
  • App IDs
  • Domains
  • Placement IDs
  • Site IDs
  • Zip Codes


Advanced QPS Filtering Options

For an additional monthly fee, customers can utilize Beeswax's Advanced QPS Filtering capabilities to filter QPS by user data provided by the customer (cookies, device IDs, or IPs)


QPS Management Best Practices

Your Beeswax Account Manager controls the QPS you receive by creating multiple traffic templates that use OR boolean logic. You can create any number of traffic templates to meet your QPS requirements, but it’s highly recommended to keep the number under 10 for ease of ongoing management. Below are some best practices:

  • Create separate QPS templates for broad targeting keys:
    • Placement Types
    • Environments
    • Countries
  • Utilize Advanced Filtering for Lists and User IDs
  • Utilize Ads.txt for web-based QPS templates
  • Exclude content categories, content ratings, ad sizes, and other key-values that you might normally exclude for all of your campaigns

Example QPS Traffic Templates

Template ID % of Available Traffic Placement Type Country Environment Operating System Estimated QPS
1 100% Banner USA In-App Android, iOS 200,000
2 80% Video USA Web Windows, OSX 20,000
3 50% Banner Canada In-App Android, iOS 5,000
4 100% Native USA In-App Android, iOS 14,000

Traffic templates look like the below

Monitoring QPS

Beeswax customers can monitor QPS via Monitoring and Metamarkets under the "Tools" tab in the Beeswax UI:

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