Content Targeting (Targeting 1.0)

This article is relevant only to customers on Targeting 1.0. For Targeting 2.0, please find the relevant article here.

Content targeting is typically used to to Exclude particular content category categories or content ratings. We do not recommend INCLUDE targeting content categories or content ratings because these values are often not present from the exchanges.


Targeting Key Description Recommendation
Content Category IAB Content Categories. Describes the content category of the website/app Use this targeting for EXCLUDE targeting only
Content Rating Content rating type of the website/app. Values include All Audiences, Everyone over 12, Mature Audiences Use this targeting for EXCLUDE targeting only
Language Language of the website/app User this targeting for EXCLUDE targeting only
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