HD Video

HD Video Creatives are a requirement for some publishers that want to maintain a high fidelity experience for their viewers. These requirements are enforced at the publisher level rather than by the exchange, and are most common among OTT/CTV publishers. Creatives that do not abide by the below requirements will be ineligible to purchase inventory for the below publishers:

  • Hulu

This list will be updated as relevant publishers are identified.

To enable transcoding of HD creatives, select HD from the dropdown when you upload a new asset.  All HD videos must be hosted by Beeswax as publishers that support HD do not allow tags currently.

HD Video Creative requirements:

Video/Audio Category Requirements
Video Aspect Ratio 16:9, 4:3 (3:2 is not accepted)
Video Size 1280x720, 1920x1080, or 1440x1080
Video Bitrate 15-30 Mbps (CBR)
Video Frame rate 23.98, 25, or 29.97
Video Format Quicktime (.mov) or Mpeg-4 (.mp4)
Video Max file size 30 MB*
Video Max length 60 seconds
Video Color Space 4:2:2
Audio Bitrate 192 kbps minimum
Audio Sample Rate 48 kHz
Audio Codec H.264


  • Audio is required
  • 2 audio channels only 
  • Letterboxing on 1.78:1 (16:9) or pillarboxing on 1.33:1 (4x3) content is not allowed.
  • Asset must have constant frame rate

*Please reach out to your account manager to discuss increasing this max file size

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