HD Video Creatives are a requirement for some publishers that want to maintain a high fidelity experience for their viewers. These requirements are enforced at the publisher level rather than by the exchange, and are most common among OTT/CTV publishers. Creatives that do not abide by the below requirements will be ineligible to purchase inventory for the below publishers:
This list will be updated as relevant publishers are identified.
To enable transcoding of HD creatives, select HD from the dropdown when you upload a new asset. All HD videos must be hosted by Beeswax as publishers that support HD do not allow tags currently.
HD Video Creative requirements:
|Video||Aspect Ratio||16:9, 4:3 (3:2 is not accepted)|
|Video||Size||1280x720, 1920x1080, or 1440x1080|
|Video||Bitrate||15-30 Mbps (CBR)|
|Video||Frame rate||23.98, 25, or 29.97|
|Video||Format||Quicktime (.mov) or Mpeg-4 (.mp4)|
|Video||Max file size||30 MB*|
|Video||Max length||60 seconds|
|Audio||Bitrate||192 kbps minimum|
|Audio||Sample Rate||48 kHz|
- Audio is required
- 2 audio channels only
- Letterboxing on 1.78:1 (16:9) or pillarboxing on 1.33:1 (4x3) content is not allowed.
- Asset must have constant frame rate
*Please reach out to your account manager to discuss increasing this max file size