Geo Targeting (Targeting 1.0)
This article is relevant only to customers on Targeting 1.0. For Targeting 2.0, please find the relevant article here.
Geo targeting is very commonly used and can be used in INCLUDE or EXCLUDE fashion. Beeswax augments the auction with geo data from a 3rd party data provider (MaxMind), so geographic data is almost always present for targeting.
|Country||Country of the user||Use as INCLUDE or EXCLUDE targeting|
|Region||Region of the user. In the United States, this is the two-letter State abbreviation.||Use as INCLUDE or EXCLUDE targeting|
|Zip|| Zip code or postal code of the user. For zip codes, you can either enter zip codes directly in the “Zip” field as a comma separated list. Zip targeting does also accommodate for international postal codes, but please contact Beeswax Support first to obtain the specifics of what the matching value formats are for various countries.
For any list of zip codes greater than 100 we recommend create a “Zip Code List”.
To create a Zip Code list follow these steps:
Note that a list can only hold up to 15000 items. You would need to create multiple lists if the length is greater than 15000 items.
|Use as INCLUDE or EXCLUDE targeting|
|Metro||Metro code of the user. Based off of Google’s metro codes which are similar to Nielsen DMAs. Only available in the US market.||Use as INCLUDE or EXCLUDE targeting|
|Latitude & Longitude Present||Presence of latitude and longitude values||Use as INCLUDE or EXCLUDE targeting|
| Latitude & Longitude Radius
||Radius from a set list of point location.||Use as INCLUDE or EXCLUDE targeting|