Inventory Targeting

Inventory targeting is commonly used to optimize performance of your campaigns. In general, the best practice is to EXCLUDE target the inventory that is not performing well for you. Deal IDs are an exception to this general rule since Deal IDs are typically INCLUDE targeted.

Since most of the targeting keys in inventory are exchange specific IDs, we require you to prepend the exchange abbreviation to the ID to ensure uniqueness. See a list of the exchange abbreviations on the  Inventory Sources page.

Example: Targeting a Rubicon Site ID

  • The exchange abbreviation for Rubicon is “rp”
  • So to target a site ID of “12345” on Rubicon you would target it by specifying “rp/12345”

Targeting Key Description Recommendation
Ad Position Describes where on the page the ad slot is--the values are publisher defined and are not always reliably reported. Use as INCLUDE or EXCLUDE targeting
Ads.txt Find details on Ads.txt targeting here Use as INCLUDE or EXCLUDE targeting
Deal ID Exchange specific Deal ID. Bids on Deal IDs are treated as higher priority than open auction bids and typically have additional deal terms associated to them, including a higher price floor. More details available on deal IDs here
Required that you prepend the exchange abbreviation, for example “rp/12345”
Use as INCLUDE targeting
Deal ID List Find details on Deal ID Lists here
Use as INCLUDE targeting
Environment Type Environment type is either “In-App” or “Web”. “In-App” is the best way to target Mobile App inventory. “Web” means both Desktop and Mobile web. If you would like to target only Desktop or Mobile web the best practice is layer on additional platform targeting.  Use as INCLUDE or EXCLUDE targeting
Interstitial Whether or not the placement is an interstitial placement. Interstitials are common in mobile app environments but can also be utilized in desktop and mobile web environments. Use as INCLUDE or EXCLUDE targeting
Interstitial Type Whether the Interstitial slot accepts banner, video, or both Use as INCLUDE or EXCLUDE targeting
Placement Exchange specific ID for the placement. A placement ID maps to a unique tag ID on the publisher’s site. This is the most granular segmentation of inventory and should be used if domain or site IDs are not providing granular enough control. 
Required that you prepend exchange abbreviation, for example “rp/12345”.
Use as INCLUDE or EXCLUDE targeting
Placement ID List List of Placement IDs. To create a list:
  1. Click on the +New button and select “List” from the drop down
  2. Select "Placement ID List’ from the List Type drop down
  3. Give your List a name and click “Save & Continue”
  4. Add your IDs in the “Add New List Items” field (one per row) OR upload a .txt of your IDs (also one per row) OR upload a .csv file of IDs (also one per row)
Use as INCLUDE or EXCLUDE targeting
Publisher ID Exchange specific ID for the publisher. A publisher ID maps to a "seller" of the media for a given publisher and can be direct from a publisher or a reseller. Required that you prepend exchange abbreviation, for example “rp/12345”. Use as INCLUDE or EXCLUDE targeting
Publisher ID List List of Publisher IDs. To create a list:
  1. Click on the +New button and select “List” from the drop down
  2. Select "Publisher ID List’ from the List Type drop down
  3. Give your List a name and click “Save & Continue”
  4. Add your IDs in the “Add New List Items” field (one per row) OR upload a .txt of your IDs (also one per row) OR upload a .csv file of IDs (also one per row)
Use as INCLUDE or EXCLUDE targeting
Rewarded Whether the placement is Rewarded (also known as Incentivized) Use as INCLUDE or EXCLUDE targeting
Site ID Exchange specific ID for the website. Depending on how publisher segments this inventory the site ID could be single domain or multiple domains.
Required that you prepend exchange abbreviation, for example “rp/12345”.
Use as INCLUDE or EXCLUDE targeting
Site ID List List of Publisher IDs. To create a list:
  1. Click on the +New button and select “List” from the drop down
  2. Select "Site ID List’ from the List Type drop down
  3. Give your List a name and click “Save & Continue”
  4. Add your IDs in the “Add New List Items” field (one per row) OR upload a .txt of your IDs (also one per row) OR upload a .csv file of IDs (also one per row)
Use as INCLUDE or EXCLUDE targeting
Topframe

Top frame field can be useful if a customer wants to target inventory that is either iFrame or non-iFrame (called Top Frame). This can be useful in cases where the creative does not interact well in iFrame environments. 
Top Frame = Ad slot is NOT in an iFrame
iFrame = Ad slot is in an iFrame
INCLUDE only
API Framework The API Frameworks that are allowable for the placement. Values include MRAID 1, MRAID 2, MRAID 3, OMID (also known as Open Measurement SDK), ORMMA, Unknown, VPAID 1, and VPAID 2.  The field is most useful for ensuring you are delivering to placements that allow for certain scripts to run, such as viewability measurement Use as INCLUDE or EXCLUDE targeting
Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us