Inventory Targeting (Targeting 1.0)
This article is relevant only to customers on Targeting 1.0. For Targeting 2.0, please find the relevant article here.
Inventory targeting is commonly used to optimize performance of your campaigns. In general, the best practice is to EXCLUDE target the inventory that is not performing well for you. Deal IDs are an exception to this general rule since Deal IDs are typically INCLUDE targeted.
Since most of the targeting keys in inventory are exchange specific IDs, we require you to prepend the exchange abbreviation to the ID to ensure uniqueness. See a list of the exchange abbreviations on the Inventory Sources page.
Example: Targeting a Rubicon Site ID
- The exchange abbreviation for Rubicon is “rp”
- So to target a site ID of “12345” on Rubicon you would target it by specifying “rp/12345”
Targeting Key | Description | Recommendation |
Ad Position | Describes where on the page the ad slot is--the values are publisher defined and are not always reliably reported. | Use as INCLUDE or EXCLUDE targeting |
Ads.txt | Find details on Ads.txt targeting here | Use as INCLUDE or EXCLUDE targeting |
Deal ID | Exchange specific Deal ID. Bids on Deal IDs are treated as higher priority than open auction bids and typically have additional deal terms associated to them, including a higher price floor. More details available on deal IDs here. Required that you prepend the exchange abbreviation, for example “rp/12345” You MUST have explicit permission to use a deal ID for from either the publisher who owns the deal, the exchange who offers the deal, or Beeswax (if it is a publicly usable PMP). If you have discovered a Deal ID from your Metamarkets dashboard, please confirm with your Beeswax Customer Success Manager about your eligibility to use said Deal ID. |
Use as INCLUDE targeting |
Deal ID List | Find details on Deal ID Lists here You MUST have explicit permission to use a deal ID for from either the publisher who owns the deal, the exchange who offers the deal, or Beeswax (if it is a publicly usable PMP). If you have discovered a Deal ID from your Metamarkets dashboard, please confirm with your Beeswax Customer Success Manager about your eligibility to use said Deal ID. |
Use as INCLUDE targeting |
Environment Type | Environment type is either “In-App” or “Web”. “In-App” is the best way to target Mobile App inventory. “Web” means both Desktop and Mobile web. If you would like to target only Desktop or Mobile web the best practice is layer on additional platform targeting. | Use as INCLUDE or EXCLUDE targeting |
Interstitial | Whether or not the placement is an interstitial placement. Interstitials are common in mobile app environments but can also be utilized in desktop and mobile web environments. | Use as INCLUDE or EXCLUDE targeting |
Interstitial Type | Whether the Interstitial slot accepts banner, video, or both | Use as INCLUDE or EXCLUDE targeting |
Placement | Exchange specific ID for the placement. A placement ID maps to a unique tag ID on the publisher’s site. This is the most granular segmentation of inventory and should be used if domain or site IDs are not providing granular enough control. Required that you prepend exchange abbreviation, for example “rp/12345”. |
Use as INCLUDE or EXCLUDE targeting |
Placement ID List | List of Placement IDs. To create a list:
|
Use as INCLUDE or EXCLUDE targeting |
Publisher ID | Exchange specific ID for the publisher. A publisher ID maps to a "seller" of the media for a given publisher and can be direct from a publisher or a reseller. Required that you prepend exchange abbreviation, for example “rp/12345”. | Use as INCLUDE or EXCLUDE targeting |
Publisher ID List | List of Publisher IDs. To create a list:
|
Use as INCLUDE or EXCLUDE targeting |
Rewarded | Whether the placement is Rewarded (also known as Incentivized) | Use as INCLUDE or EXCLUDE targeting |
Site ID | Exchange specific ID for the website. Depending on how publisher segments this inventory the site ID could be single domain or multiple domains. Required that you prepend exchange abbreviation, for example “rp/12345”. |
Use as INCLUDE or EXCLUDE targeting |
Site ID List | List of Publisher IDs. To create a list:
|
Use as INCLUDE or EXCLUDE targeting |
Topframe |
Top frame field can be useful if a customer wants to target inventory that is either iFrame or non-iFrame (called Top Frame). This can be useful in cases where the creative does not interact well in iFrame environments. Top Frame = Ad slot is NOT in an iFrame iFrame = Ad slot is in an iFrame |
INCLUDE only |
API Framework | The API Frameworks that are allowable for the placement. Values include MRAID 1, MRAID 2, MRAID 3, OMID (also known as Open Measurement SDK), ORMMA, Unknown, VPAID 1, and VPAID 2. The field is most useful for ensuring you are delivering to placements that allow for certain scripts to run, such as viewability measurement | Use as INCLUDE or EXCLUDE targeting |