Video Training Modules

Webinar Links

Video Link	Description	Additional Resources
Life of a Bid: The Beeswax Architecture	Understand how an OpenRTB bid request and bid response flow through the Beeswax architecture.	https://docs.beeswax.com/docs/beeswax-architecture-life-of-a-bid
Beeswax Metamarkets Overview	Learn more about the Metamarkets interface embedded within the Beeswax UI.	https://help.beeswax.com/article/233-metamarkets-reporting
Platform Walkthrough	How to create an Advertiser, Campaign & Line item
Basic Optimisations at Beeswax	Some basic tips to optimise your activity in Beeswax. This training includes quick wins, creative weights, contextual exclusion lists, bid modifiers.	https://help.beeswax.com/article/235-creative-weighting https://help.beeswax.com/article/175-bid-modifier-overview https://help.beeswax.com/article/176-how-to-create-bid-modifiers
How to become a Power Trader	Some top tips on how to trade using API's & Logs. Use the Docs link for detailed guidelines on how to get started with the Buzz API.	https://docs.beeswax.com/docs https://help.beeswax.com/article/245-beeswax-logs-faqs https://docs.beeswax.com/docs/introduction-to-antenna
Private Deal Management	A demo and walkthrough of the tools Beeswax provides to make private deal management easier than ever.	https://help.beeswax.com/article/348-deals-and-cpm-override-for-deals
Line item Troubleshooting	Some top tips to troubleshoot no delivery line items in the Beeswax UI.	https://help.beeswax.com/article/132-troubleshooting-steps
Using Bid Decision Flow	How to use the Bid Decision Flow visualization to support line item troubleshooting and diagnostics	https://help.beeswax.com/article/351-bid-decision-flow

Setting up Activity in Beeswax

Video Link	Description	Additional Resources
Creating an Advertiser	Step by Step instruction on how to create an advertiser in the Beeswax UI.
Creating a Campaign	Step by Step instructions on how to create a campaign in the Beeswax UI.
Creating a Line Item	Step by Step instructions on how to create a line item in the Beeswax UI.
Creating an Event	How to create events in the UI to enable conversion tracking.	https://help.beeswax.com/article/89-creating-an-event-tag
Using Creative Add ons	How to create and utilize the creative adds on feature to reduce workflow time & track additional metrics	https://help.beeswax.com/article/273-creative-add-ons
Vendor Management	How to create custom vendors and where to apply these on the campaign and line item level How to use different budget types to manage how you monitor your vendors costs How to see vendor fees in both the performance report and the vendor report	https://help.beeswax.com/article/140-vendor-fees https://help.beeswax.com/article/63-vendor-report https://help.beeswax.com/article/57-performance-report
How to use Experiments	The easy solution at Beeswax to successfully A/B test across line items under a campaign	https://help.beeswax.com/article/277-experiments
Targeting V2	A deep dive into our Targeting abilities on Line items