Excluding or Targeting Unknown Values in Targeting

In some cases, you may want to exclude or target auctions where a particular field is empty. For example, when the domain field is empty or the app bundle field is empty.

How to exclude/target Unknown values for non-list based targeting keys

For all targeting keys where there is a select menu for targeting values, there is an “Unknown” value in the targeting drop down. In these cases, simply select the “Unknown” option and select "Include" or "Exclude". 

How to exclude/target Unknown values for list based targeting keys

There are several targeting keys that use lists, including domain lists, app bundle lists, Site ID lists and more. For all list type targeting keys, add a value of -1 to the list and then either exclude or include target that list according to your use case.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us