Platform Targeting

Platform targeting is used to ensure you are targeting the desired device or platform, including device types and operating systems. 

Targeting Key Description Recommendation
Bandwidth Device bandwidth, e.g. cellular network, ethernet or WiFi Use INCLUDE or EXCLUDE targeting.
Browser User’s web browser (Chrome, Safari) Use INCLUDE or EXCLUDE targeting.
Browser Version User’s browser version Use INCLUDE or EXCLUDE targeting.
Carrier Device carrier or ISP, e.g. VERIZON Use INCLUDE or EXCLUDE targeting.
Device Type The type of device from which the impression originated, e.g. Mobile Phone, CTV, Tablet, etc. Use INCLUDE or EXCLUDE targeting.
Device Make Make of the device, e.g. Apple. Use INCLUDE or EXCLUDE targeting.
Device Model Model of the device, e.g. iPhone. Use INCLUDE or EXCLUDE targeting.
Device Screen Size Physical dimensions of the screen size.  The sizes are (in pixel area): 
XL - Greater than 640001 
L - From 250001 to 640000 
M - From 90001 to 250000 
S - Less than or equal to 90000
Use EXCLUDE targeting. INCLUDE targeting may limit delivery.
Operating System Specifies the operating system of the device. Use INCLUDE or EXCLUDE targeting.
Operating System Version Specifies the operating system version of the device (iOS 10, Android Honeycomb, etc) Use INCLUDE or EXCLUDE targeting.



Best Practices For Platform Targeting

There are several different ways you can target mobile app, mobile web or desktop web inventory. Below are the best practices that optimize for both reach and accuracy: 

 
Platform Best practice targeting to reach Platform
Desktop Web For Desktop Web inventory, best practice is simply to utilize the “Operating System” key within the“Platform” targeting module.  
Specifically, INCLUDE target Windows, OSX, Linux/Unix, within the “Operating System” targeting key.
Mobile App For Mobile App inventory, the best practice is to target utilize the “Environment Type” targeting key within the “Inventory” targeting module.  
Specifically, select the “In-App” value from the “Environment Type” targeting key.
Mobile Web To target mobile web, the best practice is to combine “Operating System” and “Environment Type” targeting. 
Specifically you should 
  1. Target “Web” from the “Environment Type” targeting key
  2. Target “Android, iOS, Windows Mobile” from the “Operating System” targeting key
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