Geo Targeting

Beeswax augments the auction with geo data from a 3rd party data provider (MaxMind), so geographic data is almost always present for targeting.

Targeting Key Description Recommendation
Country Country of the user Use as INCLUDE or EXCLUDE targeting
Region/State Region of the user. In the United States, this is the two-letter State abbreviation. Use as INCLUDE or EXCLUDE targeting
Metro Metro code of the user. Based off of Google’s metro codes which are similar to Nielsen DMAs. Only available in the US market. Use as INCLUDE or EXCLUDE targeting
City City of the user Use as INCLUDE or EXCLUDE targeting
Latitude & Longitude List List of Latitude & Longitude coordinates. For more information see here Use as INCLUDE or EXCLUDE targeting
Latitude & Longitude Present Presence of latitude and longitude values Use as INCLUDE or EXCLUDE targeting
Location Type Location type, e.g. GPS Location Services, IP Address, or user provided data Use as INCLUDE or EXCLUDE targeting
Zip Code Zip code or postal code of the user. Zip codes can be entered directly in the “Zip Code” field as a comma separated list.   Zip targeting does also accommodate for international postal codes, but please contact Beeswax Support first to obtain the specifics of what the matching value formats are for various countries. Use as INCLUDE or EXCLUDE targeting
Zip Code List For any set of zip codes greater than 100 we recommend creating a “Zip Code List”. To create a list:
  1. Click on the +New button and select “List” from the drop down
  2. Select “Zip Code List” from the List Type drop down
  3. Give your List a name and click “Save & Continue”
  4. Add your zip codes in the “Add List Item” field (one per row) OR upload a .txt file of zips (also one per row) OR upload a .csv file of zips (also one per row)
Use as INCLUDE or EXCLUDE targeting
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