Targeting That May Limit Delivery

Include targeting certain fields can severely limit your delivery. The best practice for most of these fields is to exclude target them instead of include target them. Below are some field in particular that we recommend you do not INCLUDE target.

Content

  • Content Category: Not supported by most exchanges.
  • Content Rating: Not supported by most exchanges.

Platform

  • Device Screen size: Not supported by most exchanges.
  • Carrier: Not supported by most exchanges.
  • Bandwidth: Not supported by most exchanges.
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