DoubleVerify Pre-bid Targeting

Beeswax has an integration with DoubleVerify which allows for pre-bid targeting across exchanges. This includes a list of special segments utilizing the following DoubleVerify products:


Product Set Description Inventory Type Supported
Brand Safety Brand safety solution provides data to understand the Brand Safety classification of sites or apps.  ✅Desktop
 ✅Mobile Web Display & Video 

 ✅Mobile In-App Display & Video 

OTT/CTV not supported

Fraud & Invalid Traffic

Fraud & Invalid traffic solution provides data on the traffic validity (e.g. is the impression request from a fraud bot?) of sites, apps, and impressions.  ✅Desktop 
 ✅Mobile Web Display & Video
 ✅Mobile In-App Display & Video

 ✅OTT/CTV

Display Viewability Display Viewability solution provides data on sites or apps classified by historical fraud-free display viewability rates.  ✅Desktop
 ✅Mobile Web Display
 ✅Mobile In-App Display

OTT/CTV not supported

Video Viewability & Player Size Video Viewability & Player Size solution provides data on sites or apps classified by historical fraud-free video viewability performance and video player size.  ✅Desktop
 ✅Mobile Web Video
 ✅Mobile In-App Video

OTT/CTV not supported

Contextual Contextual solution provides information on sites or apps based on the categories from the IAB Quality Assurance Guidelines (QAG) taxonomy.  ✅Desktop
 ✅Mobile Web Display & Video
✅Mobile In-App Display & Video

OTT/CTV not supported

Authentic Brand Safety Authentic Brand Safety solution allows DoubleVerify advertisers to create a centralized set of brand safety controls as custom segments and automatically deploy them across multiple programmatic buying platforms and campaigns.  ✅Desktop
 ✅Mobile Web Display & Video
 ✅Mobile In-App Display & Video

OTT/CTV not supported

Pricing for the usage of each of the different products can be found within the platform. The CPM is marked clearly alongside the segments when choosing them for targeting.

Pricing when using multiple DoubleVerify Segments

You may target as many segments within a Product Set (e.g. combining a Video Viewability segment with a Player Size segment) without incurring additional costs - you will only pay the CPM fee associated with that Product Set.

When targeting across Product Sets (e.g. combining Display Viewability with Contextual), you will pay the sum of all the Product Set rates (e.g. Display Viewability CPM fee + Contextual CPM fee).

DoubleVerify Authentic Brand Safety Custom Segments

If you are already a customer of DoubleVerify, you are able to create custom segments via the DoubleVerify UI, push these into your Beeswax instance and target them as custom brand safety segments.

  • If this is the first time you would like to target a DoubleVerify Authentic Brand Safety custom segment, please reach out to Beeswax Support or your Account Manager so we can enable this for your account.
  • Once this is enabled, you can create your custom segment in the DoubleVerify UI. If you do not already have access to DoubleVerify or need assistance, you can email programmaticsales@doubleverify.com.
  • When creating a new custom segment in the DoubleVerify UI, ensure that Beeswax is selected from the “Buying Platform Activation” list otherwise the segment will be ineligible for use with Beeswax for targeting.
  • Once you have created the custom segment, please reach out to Beeswax Support at support@beeswax.com so we can map the segment. Please provide the custom DoubleVerify ID (this should be a 8-digit integer starting with ‘51’).
  • We will confirm once we have mapped the DoubleVerify segment in the Beeswax platform. Once confirmed, you can find the segment available in your Buzz instance in the ‘Segments’ tab of line item targeting.
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