Release Notes: December 2020

We closed out this year with expanded targeting functionality, Antenna improvements, and test data for sandbox environments.

Highlighted Release

Segment Recency Targeting

Inclusion and exclusion of first-party segments for targeting based on when individuals were associated with that segment is now available to all customers who have migrated to the targeting v2 UI and API. This powerful feature lets you direct campaigns to customers and prospects based on recent site visits, or other touchpoints. 

To apply Recency Targeting to a first-party segment, click on the clock icon next to an active segment in the Targeting screen to pull up the Segment Recency settings.

Recency can be set to “Less than,” “More than,” or “Between” a set number of minutes, hours, days, or weeks up to a maximum of 90 days. You can also streamline workflows by selecting the “Apply to all selected segments” checkbox to apply recency targeting criteria to all active first-party segments. 

API documentation is available here.

Reporting and Measurement

Buzz Object Tables in Antenna

Further building on our Antenna platform for ad hoc data access via SQL, we are now exposing Buzz Object tables, such as Campaigns and Creatives, in Antenna for querying. This allows you to create queries that reference dimensional fields to easily join raw data to data held in the UI, e.g., joining Line Item IDs to Line Item Names. A full list of Buzz Object tables available at launch in Antenna is below:

  • Advertisers
  • Events
  • Bid Modifiers
  • Line Item Flights
  • Line Items
  • Accounts
  • Event Assignments
  • Test Plans
  • Test Groups
  • Segments
  • Campaigns
  • Creatives
  • Creative Line Items
  • FES Segments

Test Data in Sandbox Accounts

One common request we've received from API developers is the ability to see sample test data in the "sandbox" environment. Starting the week of December 14th, sandbox environments will be automatically populated with test data to better enable you to test your API integrations. All buzzkeys have a corresponding sandbox environment that may be accessed by adding “sbx” to the end of your buzzkey, e.g.,

Please note: sandbox reporting is shared across all customers; do not save reports or dashboards if you do not wish for them to be seen by other organizations. All other aspects of your sandbox are specific to your organization and cannot be viewed by other Beeswax customers.

Please be in touch with any feedback you may have. 

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