Release Notes: July 2021
This month we’re excited to announce the near completion of several projects and invite you to their open betas. Both Bid Modifiers and Delivery Modifiers have seen major enhancements in functionality, and Availability Forecasting will soon be generally available.
Delivery Modifiers v2
Delivery Modifiers, a tool that allows users to dynamically allocate spend based on user-specified parameters, have been made substantially more powerful. Previously Delivery Modifiers only enabled dynamic spend allocation based on a single parameter—with Delivery Modifiers v2 enabled, users may now specify up to three different parameters for finer tuned control over how budgets are spent.
Other improvements as part of this upcoming release include:
- Renaming the “Dynamic” Function to “Expand”: The “Dynamic” function was renamed to increase clarity and reduce confusion. No new functionality has been added as part of this renaming. As a refresher, the “Dynamic”—now “Expand—function could be applied to Lists to enable individual weighting of specific items within the List. For example, the “mydomain” list below could have three sites within it and each could be weighted separately such that while “mydomain” would receive ~50% of the line item’s spend, of that ~50%, one site within the list would receive 60% and the other two would receive 20% of the spend allocated to the Delivery Modifier.
- Renaming “Default Delivery” to “Fallback”: The “Default Delivery” function was also renamed. “Default Delivery”—now “Fallbacks”—in Delivery Modifiers increase the odds of delivery by enabling supply that fits Delivery Modifier targeting criteria, but does not match other terms, to be bid on and delivered against.
- Adding Budget Caps: Budget caps specify an absolute limit for how much spend may be allocated to a single Delivery Modifier Term.
With the launch of v2 both Delivery Modifiers and Bid Modifiers will be moved from the “Overview” tab to a new “Optimization” tab in the Line Item view.
Please note Delivery Modifiers and Bid Modifiers v2 are only available to customers who have migrated to Targeting v2. Updated documentation will be made available upon general availability. To participate in the open beta for these features, please reach out to your account team.
Bid Modifiers v2
Bid Modifiers, a tool that allows users to dynamically change bid prices via a multiplier based on user-specified parameters, have also been improved. Segment Recency filters may now be applied on first-party segments for use in Bid Modifiers, allowing you to bid higher, for example, on recent site visitors.
Bid Modifiers v2 will also live in the new Optimization tab and is only available for adopters of Targeting v2. Updated documentation will be made available upon general availability. To participate in the open beta for these features, please reach out to your account team.
We are excited to announce that testing for Availability Forecasting is already underway, and is expected to be made generally available as soon as next month. Upon full release, users may forecast daily, weekly, and lifetime available auctions for a given Line Item.
Please be in touch with any feedback you may have.