Release Notes: January 2022
In January we enhanced our TapAd integration by adding support for IP addresses.
TapAd IP Support
This change significantly increases the amount of identity-enabled video and CTV inventory available through Beeswax and enhances several use cases for CTV targeting and frequency capping.
Going forward, customers who leverage TapAd for segment extension and frequency capping will see increased match rates against CTV devices when targeting against first- and third-party segments. This will lead to enhanced cross-channel retargeting and frequency capping. Further, this release also enables customers to leverage all targeting segments on CTV devices, not just CTV-specific segments.
There are no UI changes, please reach out to your account team with any questions.