Banner Image Creatives

Banner Image Creatives

Use banner image creatives when you have a raw image asset as your creative. Image assets should be in .gif, .jpg, .jpeg or .png formats.

The following fields are available: 

Creative Fields Description
Advertiser Advertiser under which you are creating this creative. Creatives can be assigned to any line item beneath this advertiser only.
Creative Name Name of the creative
Asset Either “Choose an Existing Asset” or “Upload a New Asset”. Only assets uploaded beneath this advertiser will appear in the “Choose an Existing Asset” drop down
Width & Height The width and height of the creative
Technical Vendor On Google’s AdX, any technical vendor including a 3rd party ad server or measurement vendor need to be declared. Failure to declare technical vendors may result in your creatives being rejected by AdX.
Click URL The Click URL triggered when someone clicks on your creative
Advertiser Domain The domain of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser domain would be  www.ford.com
Advertiser Category The category of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser category would be “Automotive”.  
If you leave this field blank it will inherit the advertiser category you set when you created the Advertiser object.  
NOTE: Advertiser category is a required field for certain exchanges like MoPub. Lack of an advertiser category will result in you not bidding on MoPub.
Landing Page URL This is the full URL that the user will land on after clicking on your creative. For example,  www.ford.com/landingpage/fordfocus.  
Failure to include the full URL may result in your creatives being rejected by Google’s AdX.
Additional Pixels Additional tracking pixels that will be fired at the same time as the impression. This field should contain a URL, for example  https://ad.doubleclick.net/ddm/trackimp/[additional_parameters].
Additional Scripts Additional JS tags to be called at the same time as the impression. This field should contain a URL, for example:  https://ad.doubleclick.net/ddm/trackimpj/[additional_parameters]
* Note that you cannot add raw javascript for 
Alternative ID Alternative ID for the creative. Use this field to map an creative ID in Beeswax to a creative ID in your system.
Secure Whether the creative is secure or not. For a creative to be secure, all URL calls from the creative need to be over HTTPS
Start Date Optional start date for the creative
End Date Optional end date for the creative
Active Whether the creative is active or inactive. Active Line Items must have at least one active creative associated to them.
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