Release Notes: February 2022
This month we’re launching a new report to make it easier to monitor deal health, enhancing our LiveRamp integration via IP address support, and rolling out updated DoubleVerify pricing.
The Deal Report simplifies troubleshooting and deal diagnostics to determine whether deals managed via the Deals Page are receiving bids and actively transacting.
By default, this new report aggregates metrics at the Deal level, but can also be split out by Account, Campaign, and Line Item. It provides end-to-end visibility of all metrics for a given Deal such as Auctions, Bids, Impressions, etc.
This report provides full-funnel transparency into Deal health and makes it easy to understand if a Deal is receiving Auctions and consequently bidding on and winning Impressions.
IP Support for LiveRamp
As with the previous TapAd release, Beeswax can now match IPs received on bid requests to LiveRamp’s graph, increasing match rates on CTV inventory.
There are no UI changes; this release was automatically enabled for all customers.
Updated DoubleVerify Pricing
DoubleVerify is updating pricing for certain pre-bid and measurement services across all DSPs.Starting 2/15, the pricing for the following services will increase:
- Standard Brand Suitability (Video): From $0.05 to $0.10
- Fraud/IVT (Video):From $0.05 to $0.10
- Viewability/Integrated Metrics (Display): $0.09 to $0.12
- Viewability/Integrated Metrics (Video): $0.15 to $0.20
If you are currently using one of the services above, no action is necessary; this change will take place automatically.
Please be in touch with any feedback you may have.