Release Notes: May 2022

This month we are launching the Neustar Identity DMP (IDMP) integration. Neustar is a complete end-to-end identity data management platform, and this integration will support all mutual customers of PlatformOne.

Currently, the Neustar IDMP integration supports:

  • Customers in US only
  • TCF2.0 compliant
  • Both BaaS and DSP customers
  • Automated taxonomy updates
  • Supports ID types such as cookies, MAIDs, CTV IFAs, and IP Addresses.

To enable this integration, please reach out to your Account team member.

Stay tuned for more exciting features coming up in the following months.

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