Banner Flash Creatives

Use this creative type when you have a Flash asset.  When using this template, two assets must be passed: a Flash file in .swf format and a backup image file in .gif, .jpg, .jpeg or .png formats.

The following fields are available: 

Creative Fields Description
Advertiser Advertiser under which you are creating this creative. Creatives can be assigned to any line item beneath this advertiser only.
Creative Name Name of the creative
Asset

Only assets uploaded beneath this advertiser will appear in the drop downs. 

  • Primary SWF: The primary flash asset. This file should have an .swf file extension. 
  • Backup Image: Backup image that is served on devices or platforms that do not support Flash. Your backup image should be an image file with an extension .gif, .jpg, .jpeg or .png.   
  • Upload New Asset: Add a new creative asset.
Width & Height The width and height of the creative
Responsive Size Toggle “Yes” if the creative adjusts size; select “No” if it is a fixed size.
Technical Vendor On Google’s AdX, any technical vendor including a 3rd party ad server or measurement vendor need to be declared. Failure to declare technical vendors may result in your creatives being rejected by AdX.
Click URL The Click URL triggered when someone clicks on your creative
Advertiser Domain The domain of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser domain would be www.ford.com
Advertiser Category The category of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser category would be “Automotive”. 
If you leave this field blank it will inherit the advertiser category you set when you created the Advertiser object. 
NOTE: Advertiser category is a required field for certain exchanges like MoPub. Lack of an advertiser category will result in you not bidding on MoPub.
Landing Page URL This is the full URL that the user will land on after clicking on your creative. For example, www.ford.com/landingpage/fordfocus
Failure to include the full URL may result in your creatives being rejected by Google’s AdX.
Creative Add-Ons If you previously have defined pixels or scripts via the creative add-ons module, they will be listed here.
Additional Pixels  Additional tracking pixels that will be fired at the same time as the impression. This field should contain a URL, for example  https://ad.doubleclick.net/ddm/trackimp/[additional_parameters].
Additional Scripts Additional JS tags to be called at the same time as the impression. This field should contain a URL, for example: https://ad.doubleclick.net/ddm/trackimpj/[additional_pareters]
In Banner Video Select whether it is click-to-play or autoplay.  If there is novideo, select no-video.  Must be properly declared in order to be exchange policy compliant.
Alternative ID Alternative ID for the creative. Use this field to map an creative ID in Beeswax to a creative ID in your system.
Secure Whether the creative is secure or not. For a creative to be secure, all URL calls from the creative need to be over HTTPS
Start Date Optional start date for the creative
End Date Optional end date for the creative
Active Whether the creative is active or inactive. Active Line Items must have at least one active creative associated to them.

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