Events Report
Overview
The Events Report allows users to quickly monitor Event tags that are placed to track conversions. It supports several use cases such as:
- Quickly verify that an Event tag is properly implemented on a customer's page and is correctly calling Beeswax.
- Monitor the last time an Event tag fired to check the tag is still active on a customer’s site.
- Calculate an achievable KPI using organic conversions as a benchmark.
Included Metrics:
- Event Tag Fire Count
- Event Order
- Event Value
Please note that these metrics show the total number of times the Event tag was called. To see only attributed conversions, please use the ‘Conversions’ measure in alternative Report Builder reports.
Fields
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Hour
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HH:00
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Day
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YYYY-MM-DD
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Month
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Month Name
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Year
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YYYY
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| Broadcast Month | Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
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Advertiser ID
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Beeswax Advertiser ID
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Advertiser Name
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Beeswax Advertiser Name
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Advertiser Alternative ID
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Customer Advertiser ID
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Account ID
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Account ID of Buzz key
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Account Name
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Beeswax Account Name
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Event ID
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Beeswax Event ID
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Event Name
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Beeswax Event Name
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Event Type
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Postback or Non-postback
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Metrics
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Event Tag Fire Count
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Total count of events tag fired
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Event Order
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Order number or identifier for that purchase or event
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Event Value
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In USD $0.00
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