Video Training Modules
Webinar Links
Video Link | Description | Additional Resources |
Life of a Bid: The Beeswax Architecture | Understand how an OpenRTB bid request and bid response flow through the Beeswax architecture. | https://docs.beeswax.com/docs/beeswax-architecture-life-of-a-bid |
Beeswax Metamarkets Overview | Learn more about the Metamarkets interface embedded within the Beeswax UI. | https://help.beeswax.com/article/233-metamarkets-reporting |
Platform Walkthrough | How to create an Advertiser, Campaign & Line item | |
Basic Optimisations at Beeswax | Some basic tips to optimize your activity in Beeswax. This training includes quick wins, creative weights, contextual exclusion lists, and bid modifiers. | https://help.beeswax.com/article/235-creative-weighting https://help.beeswax.com/article/175-bid-modifier-overview https://help.beeswax.com/article/176-how-to-create-bid-modifiers |
How to become a Power Trader |
Some top tips on how to trade using APIs & Logs. Use the Docs link for detailed guidelines on how to get started with the Buzz API. | https://docs.beeswax.com/docs https://help.beeswax.com/article/245-beeswax-logs-faqs https://docs.beeswax.com/docs/introduction-to-antenna |
Private Deal Management | A demo and walkthrough of the tools Beeswax provide to make private deal management easier than ever. | https://help.beeswax.com/article/348-deals-and-cpm-override-for-deals |
Line item Troubleshooting | Some top tips to troubleshoot no-delivery line items in the Beeswax UI. | https://help.beeswax.com/article/132-troubleshooting-steps |
Using Bid Decision Flow | How to use the Bid Decision Flow visualization to support line item troubleshooting and diagnostics | https://help.beeswax.com/article/351-bid-decision-flow |
Setting up Activity in Beeswax
Video Link | Description | Additional Resources |
Creating an Advertiser | Step by Step instructions on how to create an advertiser in the Beeswax UI. | |
Creating a Campaign | Step by Step instructions on how to create a campaign in the Beeswax UI. | |
Creating a Line Item | Step by Step instructions on how to create a line item in the Beeswax UI. | |
Creating an Event | How to create events in the UI to enable conversion tracking. | https://help.beeswax.com/article/89-creating-an-event-tag |
Using Creative Add ons | How to create and utilize the creative adds on feature to reduce workflow time & track additional metrics | https://help.beeswax.com/article/273-creative-add-ons |
Vendor Management | How to create custom vendors and where to apply these on the campaign and line item level How to use different budget types to manage how you monitor your vendors costs How to see vendor fees in both the performance report and the vendor report |
https://help.beeswax.com/article/140-vendor-fees https://help.beeswax.com/article/63-vendor-report https://help.beeswax.com/article/57-performance-report |
How to use Experiments | The easy solution at Beeswax to successfully A/B test across line items under a campaign | https://help.beeswax.com/article/277-experiments |
Targeting V2 | A deep dive into our Targeting abilities on Line items |