Release Notes: January 2023

Happy New Year! 

The Beeswax team has been hard at work developing new features and integrations for our customers to take advantage of. Read on to learn more about them:

Get Access to HBO Max Inventory Through FreeWheel

Beeswax is now certified to offer HBO Max Inventory across desktop, mobile, and CTV. Key things to note: 

  • This is only available for programmatic guarantee and private marketplace buys
  • Non-skippable video delivered within HBO Max ad-enabled programming*

 *HBO Original Content is not ad supported. 

Reach out to your Beeswax or Freewheel contact to start buying this inventory.

AIDEM Supply is Now Integrated with Beeswax  

Customers in the US and EU* can now access web display inventory on desktop and mobile. Key features include:  

  • 100% Carbon Zero Supply: AIDEM runs entirely on renewable energy, allowing it to fulfill their ESG goals without buying carbon offset credits 
  • Transparent Supply Fee: AIDEM applies a transparent 10% fixed fee, the lowest in the market 
  • Tier 1 Publishers: AIDEM is directly connected to premium publishers
  • AI Anti-Fraud: AIDEM uses advanced AI to filter for IVT, SIVT to deliver the cleanest supply

*Will be available on video and in the APAC region later this year. 

Test Out Line Item V2 in Your Sandbox 

We are upgrading the Line Item object to a new UI and API (Line Item V2) that is more user-friendly and allows for quicker introduction of new features—some of which are included in the first phase of this upgrade. With testing for Line Item V2 nearly complete, we will be making this offering available for closed beta customers to test the new feature in their sandbox environment. Some of the new features include: 

  • Brand new UI for Line Item with improved workflow
  • Brand new Summary Screen for Line Item
  • Brand new activity log with before and after comparison 
  • Improved Creative Association screen allowing multiple association at once 
  • New spend real time chart to visualize incremental spend and total spend vs budget in real time
  • In-line edit in list view v2 for line item object 

Visit for more information on Line Item V2. 

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