IAS Context Control Segments


Beeswax provides enhanced contextual targeting via IAS’s (Integral Ad Science) Context Control Segments. See here to learn more.

IAB Contextual Segments (Content Categories)
  • Pre-defined website classifications agreed upon by the digital advertising industry at large. 
  • It does not include sentiment or emotion analysis, so layering on with IAS brand safety and suitability for content avoidance is recommended.
IAS Context Control Segments
  • Provides technology and accuracy to analyze the semantics, sentiments, and emotions of a page.
  • Customizable to address topical concerns, vertical-specific concerns, and suitability to avoid content specifically mentioning a given brand alongside negative content.
Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.