Performance Report

Fields


Hour YYYY-MM-DD HH:00 - Based on the bid time for the impression.
Day YYYY-MM-DD
Month Month name
Year YYYY
Advertiser ID Beeswax Advertiser ID
Advertiser Name Beeswax Advertiser Name
Campaign ID Beeswax Campaign ID
Campaign Name Beeswax Campaign Name
Line Item ID Beeswax Line Item ID
Line Item Name Beeswax Line Item Name
Creative ID Beeswax Creative ID
Creative Name Beeswax Creative Name
Inventory Source ID The full list of inventory sources available can be found  here for desktop and here for mobile
Deal ID Beeswax Deal ID
Account ID Beeswax Account ID
Size Creative Dimensions - width x height
Environment Type APP
WEB
UNKNOWN
Campaign Alternative ID Customer Alternative Campaign ID
Creative Alternative ID  Customer Alternative Creative ID
Line Item  Alternative ID Customer Alternative Line Item ID
Advertiser  Alternative ID Customer Alternative Advertiser ID
Currency Currency of the line item
Placement Type Placement type of the impression (banner, video, banner and video, native, unknown)
Seat Type Seat type of campaign (customer or Beeswax billable)
Bid Modifier ID
Beeswax Bid Modifier ID
Bid Modifier Name Beeswax Bid Modifier Name
Ads_text Code Ads.txt response or error code
Auction_type Type of auction mechanic used - 1st price, 2nd price and custom values per exchange's business rules.
Advertiser Domain Beeswax Advertiser Domain
Video Duration Duration of video on video
Advertiser Category IAB category Beeswax advertiser belongs to.
Flight Name Beeswax Flight Name
Flight ID Beeswax Flight ID

Metrics


Spend Media Spend + Vendor Fees in USD$
Media Spend Billable Spend on Media. Inventory Cost + Discrepancy allowance + Beeswax Fee in USD$
Inventory Cost Exchange clearing price in USD$
CPM Cost per 1000 impressions - in USD
Impressions Number of impressions counted
Clicks Number of clicks counted
CTR Click Through Rate - number of clicks over number of impressions
Video Plays Number of video plays
Video Q1s Number of videos that played to at least 25% completion
Video Midpoints Number of videos that played to at least 50% completion
Video Q3s Number of videos that played to at least 75% completion
Video Complete Percent Percentage of video completed by user
Video Completes Number of videos that played to 100% completion
Video Skips Number of video skips performed
Conversions Number of conversions.  Note that the timeframe will be based on the bid time for the impression, and not the time of conversion like in the Conversion Report.  

Performance Report does not currently distinguish between event IDs, so all conversions for a given advertiser are combined.  As such, if you are using Query Tool for attribution purposes, we do not recommend creating multiple events per advertiser.  If you require multiple events per advertiser, please use Beeswax Conversion Logs and perform your own custom attribution.
Conversion Value In USD $0.00
Conversion Orders In USD $0.00
Spend Per Conversion In USD $0.00
Revenue In USD $0.00
Gross Margin Revenue - spend, in USD $0.00
Gross Margin Percent Percentage of gross margin of total spend in USD $0.00
Vendor Fees In USD $0.00
Net Margin In USD $0.00
Net Margin Percent In USD $0.00
Viewable Impression The number of impressions where at least 50% of an ad was in-view for more than a second
Measurable Impression The number of impressions where viewability was measurable
vCPM The CPM calculated against viewable impressions
Viewability % Viewable Impressions / Total Impressions counted by Beeswax
Measurable Imp % Measurable Impressions / Total Impressions counted by Beeswax
Viewability/Measurability % Viewable Impressions / Measurable Impressions
Viewable Seconds Total number of seconds that were viewable
Average Viewable Seconds Viewable Seconds / Viewable Impressions
Video Companion Views Number of views of the video companion (Only VAST Inline)
Video Companion Clicks Number of clicks on the video companion (Only VAST Inline)
Video Companion CTR Number of clicks of the video companion over number of impressions of the video companion (Only VAST Inline)


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