Performance Report
Overview
The Performance Report allows you to easily monitor the performance of your bids.
Dimensions
| Hour | YYYY-MM-DD HH:00 - Based on the bid time for the impression. |
| Day | YYYY-MM-DD |
| Month | Month name |
| Year | YYYY |
| Advertiser ID | Beeswax Advertiser ID |
| Advertiser Name | Beeswax Advertiser Name |
| Campaign ID | Beeswax Campaign ID |
| Campaign Name | Beeswax Campaign Name |
| Line Item ID | Beeswax Line Item ID |
| Line Item Name | Beeswax Line Item Name |
| Creative ID | Beeswax Creative ID |
| Creative Name | Beeswax Creative Name |
| Inventory Source ID | The full list of inventory sources available can be found here |
| Deal ID | Beeswax Deal ID |
| Account ID | Beeswax Account ID |
| Size | Creative Dimensions - width x height |
| Environment Type | APP WEB UNKNOWN |
| Campaign Alternative ID | Customer Alternative Campaign ID |
| Creative Alternative ID | Customer Alternative Creative ID |
| Line Item Alternative ID | Customer Alternative Line Item ID |
| Advertiser Alternative ID | Customer Alternative Advertiser ID |
| Currency | Currency of the line item |
| Placement Type | Placement type of the impression (banner, video, banner and video, native, unknown) |
| Seat Type | Seat type of campaign (customer or Beeswax billable) |
| Bid Modifier ID |
Beeswax Bid Modifier ID |
| Bid Modifier Name | Beeswax Bid Modifier Name |
| Ads_text Code | Ads.txt response or error code |
| Auction_type | Type of auction mechanic used - 1st price, 2nd price and custom values per exchange's business rules. |
| Advertiser Domain | Beeswax Advertiser Domain |
| Video Duration | Duration of video on video |
| Advertiser Category | IAB category Beeswax advertiser belongs to. |
| Flight Name | Beeswax Flight Name |
| Flight ID | Beeswax Flight ID |
| Event ID** | Beeswax Event ID |
| Event Alternative ID** | Beeswax Event Alternative ID |
| Event Name** | Beeswax Event Name |
Note for **:When adding these fields to a report you can see both impression and conversion data broken down by event-level information. However, any metric related to an impression event (e.g., impressions, video activities, associated clicks, etc.) has the potential to be duplicated when grouping by Event Dimensions as overlapping data may be shown in more than one row.
Measures
| Spend | Media Spend + Vendor Fees in USD$ (when 'Spend with Vendor Fees' is selected as the 'Budget Type' on the Line Item. If 'Spend' is selected, this will equal 'Media Spend') |
| Media Spend | Billable Spend on Media: Inventory Cost + Discrepancy allowance + Beeswax Media Seat Fee in USD$ |
| Inventory Cost | Exchange clearing price in USD$ |
| CPM | Cost per 1000 impressions - in USD |
| Impressions | Number of impressions counted |
| Clicks | Number of clicks counted |
| CTR | Click Through Rate - number of clicks over number of impressions |
| Video Plays | Number of video plays |
| Video Q1s | Number of videos that played to at least 25% completion |
| Video Midpoints | Number of videos that played to at least 50% completion |
| Video Q3s | Number of videos that played to at least 75% completion |
| Video Complete Percent | Percentage of video completed by user |
| Video Completes | Number of videos that played to 100% completion |
| Video Skips | Number of video skips performed |
| Conversions | Number of conversions attributed on User_ID. Note that the timeframe will be based on the bid time for the impression, and not the time of conversion like in the Conversion Report. |
| Conversion Value | Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| Conversion Orders | Number of items purchased during a Conversion (optionally passed to Beeswax by customer) |
| IP Conversion | Number of conversions attributed on IP Address |
| IP Conversion Value | IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| IP Conversion Orders | Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer) |
| Clickthrough Conversions | User was served an impression and clicked the ad within the clickthrough window prior to triggering the event. Cookie-based Beeswax attribution only. |
| Viewthrough Conversions | The user was served an impression within the viewthrough window and did not click the ad in the clickthrough window prior to triggering the event. Cookie-based Beeswax attribution only. |
| Postback Conversions | Customer or Postback vendor provided Beeswax an Auction ID to assign credit for a conversion. Provided by a non-Beeswax party via Postback endpoint. |
| Spend Per Conversion | In USD $0.00 |
| Revenue | In USD $0.00 |
| Gross Margin | Revenue - spend, in USD $0.00 |
| Gross Margin Percent | Percentage of gross margin of total spend in USD $0.00 |
| Vendor Fees | In USD $0.00. Includes Beeswax Ad Serving Fees, where the vendor name is "Beeswax". |
| Net Margin | In USD $0.00 |
| Net Margin Percent | In USD $0.00 |
| Viewable Impression | The number of impressions where at least 50% of an ad was in-view for more than a second |
| Measurable Impression | The number of impressions where viewability was measurable |
| vCPM | The CPM calculated against viewable impressions |
| Viewability % | Viewable Impressions / Total Impressions counted by Beeswax |
| Measurable Imp % | Measurable Impressions / Total Impressions counted by Beeswax |
| Viewability/Measurability % | Viewable Impressions / Measurable Impressions |
| Viewable Seconds | Total number of seconds that were viewable |
| Average Viewable Seconds | Viewable Seconds / Viewable Impressions |
| Video Companion Views | Number of views of the video companion (Only VAST Inline) |
| Video Companion Clicks | Number of clicks on the video companion (Only VAST Inline) |
| Video Companion CTR | Number of clicks of the video companion over number of impressions of the video companion (Only VAST Inline) |
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