Performance Report


Hour YYYY-MM-DD HH:00 - Based on the bid time for the impression.
Month Month name
Advertiser ID Beeswax Advertiser ID
Advertiser Name Beeswax Advertiser Name
Campaign ID Beeswax Campaign ID
Campaign Name Beeswax Campaign Name
Line Item ID Beeswax Line Item ID
Line Item Name Beeswax Line Item Name
Creative ID Beeswax Creative ID
Creative Name Beeswax Creative Name
Inventory Source ID The full list of inventory sources available can be found here
Deal ID Beeswax Deal ID
Account ID Beeswax Account ID
Size Creative Dimensions - width x height
Environment Type APP
Campaign Alternative ID Customer Alternative Campaign ID
Creative Alternative ID  Customer Alternative Creative ID
Line Item  Alternative ID Customer Alternative Line Item ID
Advertiser  Alternative ID Customer Alternative Advertiser ID
Currency Currency of the line item
Placement Type Placement type of the impression (banner, video, banner and video, native, unknown)
Seat Type Seat type of campaign (customer or Beeswax billable)
Bid Modifier ID
Beeswax Bid Modifier ID
Bid Modifier Name Beeswax Bid Modifier Name
Ads_text Code Ads.txt response or error code
Auction_type Type of auction mechanic used - 1st price, 2nd price and custom values per exchange's business rules.
Advertiser Domain Beeswax Advertiser Domain
Video Duration Duration of video on video
Advertiser Category IAB category Beeswax advertiser belongs to.
Flight Name Beeswax Flight Name
Flight ID Beeswax Flight ID
Event ID** Beeswax Event ID
Event Alternative ID** Beeswax Event Alternative ID
Event Name** Beeswax Event Name

**When adding these fields to a report you can see both impression and conversion data broken down by event-level information. However, any metric related to an impression event (e.g., impressions, video activities, associated clicks, etc.) has the potential to be duplicated when grouping by Event Dimensions as overlapping data may be shown in more than one row.


Spend Media Spend + Vendor Fees in USD$ (when 'Spend with Vendor Fees' is selected as the 'Budget Type' on the Line Item. If 'Spend' is selected, this will equal 'Media Spend')
Media Spend Billable Spend on Media: Inventory Cost + Discrepancy allowance + Beeswax Media Seat Fee in USD$
Inventory Cost Exchange clearing price in USD$
CPM Cost per 1000 impressions - in USD
Impressions Number of impressions counted
Clicks Number of clicks counted
CTR Click Through Rate - number of clicks over number of impressions
Video Plays Number of video plays
Video Q1s Number of videos that played to at least 25% completion
Video Midpoints Number of videos that played to at least 50% completion
Video Q3s Number of videos that played to at least 75% completion
Video Complete Percent Percentage of video completed by user
Video Completes Number of videos that played to 100% completion
Video Skips Number of video skips performed
Conversions Number of conversions.  Note that the timeframe will be based on the bid time for the impression, and not the time of conversion like in the Conversion Report.  
Conversion Value In USD $0.00
Conversion Orders In USD $0.00
Clickthrough Conversions User was served an impression and clicked the ad within the clickthrough window prior to triggering the event. Cookie-based Beeswax attribution only.
Viewthrough Conversions The user was served an impression within the viewthrough window and did not click the ad in the clickthrough window prior to triggering the event. Cookie-based Beeswax attribution only.
Postback Conversions Customer or Postback vendor provided Beeswax an Auction ID to assign credit for a conversion. Provided by a non-Beeswax party via Postback endpoint.
Spend Per Conversion In USD $0.00
Revenue In USD $0.00
Gross Margin Revenue - spend, in USD $0.00
Gross Margin Percent Percentage of gross margin of total spend in USD $0.00
Vendor Fees In USD $0.00. Includes Beeswax Ad Serving Fees, where the vendor name is "Beeswax".
Net Margin In USD $0.00
Net Margin Percent In USD $0.00
Viewable Impression The number of impressions where at least 50% of an ad was in-view for more than a second
Measurable Impression The number of impressions where viewability was measurable
vCPM The CPM calculated against viewable impressions
Viewability % Viewable Impressions / Total Impressions counted by Beeswax
Measurable Imp % Measurable Impressions / Total Impressions counted by Beeswax
Viewability/Measurability % Viewable Impressions / Measurable Impressions
Viewable Seconds Total number of seconds that were viewable
Average Viewable Seconds Viewable Seconds / Viewable Impressions
Video Companion Views Number of views of the video companion (Only VAST Inline)
Video Companion Clicks Number of clicks on the video companion (Only VAST Inline)
Video Companion CTR Number of clicks of the video companion over number of impressions of the video companion (Only VAST Inline)

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