Inventory Report
Fields
| Day |
| Year |
| Month |
| Advertiser ID |
| Advertiser Name |
| Campaign ID |
| Campaign Name |
| Line Item ID |
| Line Item Name |
| Creative ID |
| Creative Name |
| Content Categories |
| Content Language |
| Interstitial |
| Inventory Source |
| Deal ID |
| Placement |
| Site ID |
| Site Name |
| Account ID |
| Day |
| Year |
| Campaign Alternative ID |
Creative Alternative ID
|
| Line Item Alternative ID |
| Advertiser Alternative ID |
| Placement Type |
| Ads_text Code |
| Publisher ID |
| Auction Type |
| Flight Name |
| Flight ID |
| |
Metrics
| Spend |
In USD $0.00 |
| CPM |
Cost per 1000 impressions - in USD |
| Impressions |
Number of impressions counted |
| Clicks |
Number of clicks counted |
| CTR |
Click Through Rate - number of clicks over number of impressions |
| Video Plays |
Number of video plays |
| Video Q1s |
Number of videos that played to at least 25% completion |
| Video Midpoints |
Number of videos that played to at least 50% completion |
| Video Q3s |
Number of videos that played to at least 75% completion |
| Video Complete Percent |
Percentage of video completed by user |
| Video Completes |
Number of videos that played to 100% completion |
| Video Skips |
Number of video skips performed |
| Conversions |
Number of conversions |
| Conversion Value |
In USD $0.00 |
| Conversion Orders |
In USD $0.00 |
| vCPM |
The CPM calculated against viewable impressions |
| Viewable Impressions |
The number of impressions where at least 50% of an ad was in-view for more than a second |
| Viewability % |
Viewable Impressions / Total Impressions counted by Beeswax |
| Measurable Imp % |
Measurable Impressions / Total Impressions counted by |
| Viewability/Measurability % |
Viewable Impressions / Measurable Impressions |
| Viewable Seconds |
Total number of seconds that were viewable |
| Average Viewable Seconds |
Viewable Seconds / Viewable Impressions |
| Video Companion Views |
Number of companion views |
| Video Companion Clicks |
Number of companion clicks |
| Video Companion CTR |
Companion click-through rate |
| |
|
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