Inventory Report

Overview

The Inventory Report uses specific measures to show granular inventory details of your campaign or line items and where they were served (i.e. where was it bid and won an impression).  

Dimensions

Day YYYY-MM-DD
Year YYYY
Month Month name
Broadcast Month Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.
Advertiser ID Beeswax Advertiser ID
Advertiser Name Beeswax Advertiser ID
Campaign ID Beeswax Campaign ID
Campaign Name Beeswax Campaign Name
Line Item ID Beeswax Line Item ID
Line Item Name Beeswax Line Item Name
Creative ID Beeswax Creative ID
Creative Name Beeswax Creative Name
Content Categories Comma separate list of IAB-defined content categories, associated with the inventory (as declared by the publisher)
Content Language Language in which content associated to the impression is written (as declared by the publisher)
Interstitial Does the ad tag responsible for the impression accepts interstitial creatives
Inventory Source Example: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX
Deal ID Beeswax Deal ID
Placement Placement ID/name, as provided by the publisher. Prefixed with exchange handle
Site ID ID of the site that generated the impression, as provided by the publisher
Site Name Name of the site that generated the impression, as provided by the publisher
Account ID Beeswax Account ID
Campaign Alternative ID Customer Campaign ID (Alternative ID field in Buzz)
Creative Alternative ID Customer Alternative Creative ID
Line Item Alternative ID Customer Line Item ID
Advertiser Alternative ID Customer Advertiser ID
Placement Type Placement type of the impression (banner, video, banner and video, native, unknown)
Ads_text Code Ads_text Response
Publisher ID Publisher ID on the exchange. Prefixed with the exchange handle for uniqueness.
Auction Type Type of auction mechanic used - 1st price, 2nd price and custom values per exchange's business rules.
Flight Name Beeswax Flight Name
Flight ID Beeswax Flight ID

Measures

Spend In USD $0.00
CPM Cost per 1000 impressions - in USD
Impressions Number of impressions counted
Clicks Number of clicks counted
CTR Click Through Rate - number of clicks over number of impressions
Video Plays Number of video plays
Video Q1s Number of videos that played to at least 25% completion
Video Midpoints Number of videos that played to at least 50% completion
Video Q3s Number of videos that played to at least 75% completion
Video Complete Percent Percentage of video completed by user
Video Completes Number of videos that played to 100% completion
Video Skips Number of video skips performed
Conversions Number of conversions attributed on User_ID
Conversion Value Conversion value in USD $0.00 (optionally passed to Beeswax by customer)
Conversion Orders Number of items purchased during a Conversion (optionally passed to Beeswax by customer)
IP Conversion Number of conversions attributed on IP Address
IP Conversion Value IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer)
IP Conversion Orders Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer)
vCPM The CPM calculated against viewable impressions
Viewable Impressions The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability % Viewable Impressions / Total Impressions counted by Beeswax
Measurable Imp % Measurable Impressions / Total Impressions counted by
Viewability/Measurability % Viewable Impressions / Measurable Impressions
Viewable Seconds Total number of seconds that were viewable
Average Viewable Seconds Viewable Seconds / Viewable Impressions
Video Companion Views Number of companion views
Video Companion Clicks Number of companion clicks
Video Companion CTR Companion click-through rate

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