Inventory Report
Dimensions
Day |
Year |
Month |
Advertiser ID |
Advertiser Name |
Campaign ID |
Campaign Name |
Line Item ID |
Line Item Name |
Creative ID |
Creative Name |
Content Categories |
Content Language |
Interstitial |
Inventory Source |
Deal ID |
Placement |
Site ID |
Site Name |
Account ID |
Day |
Year |
Campaign Alternative ID |
Creative Alternative ID |
Line Item Alternative ID |
Advertiser Alternative ID |
Placement Type |
Ads_text Code |
Publisher ID |
Auction Type |
Flight Name |
Flight ID |
|
Measures
Spend |
In USD $0.00 |
CPM |
Cost per 1000 impressions - in USD |
Impressions |
Number of impressions counted |
Clicks |
Number of clicks counted |
CTR |
Click Through Rate - number of clicks over number of impressions |
Video Plays |
Number of video plays |
Video Q1s |
Number of videos that played to at least 25% completion |
Video Midpoints |
Number of videos that played to at least 50% completion |
Video Q3s |
Number of videos that played to at least 75% completion |
Video Complete Percent |
Percentage of video completed by user |
Video Completes |
Number of videos that played to 100% completion |
Video Skips |
Number of video skips performed |
Conversions |
Number of conversions |
Conversion Value |
In USD $0.00 |
Conversion Orders |
In USD $0.00 |
vCPM |
The CPM calculated against viewable impressions |
Viewable Impressions |
The number of impressions where at least 50% of an ad was in-view for more than a second |
Viewability % |
Viewable Impressions / Total Impressions counted by Beeswax |
Measurable Imp % |
Measurable Impressions / Total Impressions counted by |
Viewability/Measurability % |
Viewable Impressions / Measurable Impressions |
Viewable Seconds |
Total number of seconds that were viewable |
Average Viewable Seconds |
Viewable Seconds / Viewable Impressions |
Video Companion Views |
Number of companion views |
Video Companion Clicks |
Number of companion clicks |
Video Companion CTR |
Companion click-through rate |
|
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