Inventory Report


Advertiser ID
Advertiser Name
Campaign ID
Campaign Name
Line Item ID
Line Item Name
Creative ID
Creative Name
Content Categories
Content Language
Inventory Source
Deal ID
Site ID
Site Name
Account ID
Campaign Alternative ID
Creative Alternative ID
Line Item Alternative ID
Advertiser Alternative ID
Placement Type
Ads_text Code
Publisher ID
Auction Type
Flight Name
Flight ID


Spend In USD $0.00
CPM Cost per 1000 impressions - in USD
Impressions Number of impressions counted
Clicks Number of clicks counted
CTR Click Through Rate - number of clicks over number of impressions
Video Plays Number of video plays
Video Q1s Number of videos that played to at least 25% completion
Video Midpoints Number of videos that played to at least 50% completion
Video Q3s Number of videos that played to at least 75% completion
Video Complete Percent Percentage of video completed by user
Video Completes Number of videos that played to 100% completion
Video Skips Number of video skips performed
Conversions Number of conversions
Conversion Value In USD $0.00
Conversion Orders In USD $0.00
vCPM The CPM calculated against viewable impressions
Viewable Impressions The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability % Viewable Impressions / Total Impressions counted by Beeswax
Measurable Imp % Measurable Impressions / Total Impressions counted by
Viewability/Measurability % Viewable Impressions / Measurable Impressions
Viewable Seconds Total number of seconds that were viewable
Average Viewable Seconds Viewable Seconds / Viewable Impressions
Video Companion Views Number of companion views
Video Companion Clicks Number of companion clicks
Video Companion CTR Companion click-through rate
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