Platform Report

Dimensions

Day YYYY-MM-DD
Month Month Name
Year YYYY
Advertiser ID Beeswax Advertiser ID
Advertiser Name Beeswax Advertiser Name
Campaign ID Beeswax Campaign ID
Campaign Name Beeswax Campaign Name
Line Item ID Beeswax Line Item ID
Line Item Name Beeswax Line Item Name
Creative ID Beeswax Creative ID
Creative Name Beeswax Creative Name
Browser Browser Type; -1 if unknown
Browser Version Browser version number
Javascript Enabled 0 if no; 1 if yes; -1 if unknown
Platform OS Platform Operating System, i.e. iOS
Platform OS Version Platform Operating System version, i.e. 6. -1 if unknown
Inventory Source Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX, UNKNOWN
Account ID Beeswax Account ID
Device Make Device Manufacturer
Device Model Device Model Code
Device Type Device Type (e.g. MOBILE, TABLET, PC)
Placement Type Placement type of the impression (banner, video, banner and video, native, unknown)
Flight Name Beeswax Flight Name
Flight ID Beeswax Flight ID


Measures

Spend In USD $0.00
CPM Cost per 1000 impressions - in USD
Impressions Number of impressions counted
Clicks Number of clicks counted
CTR Click Through Rate - number of clicks over number of impressions
Video Plays Number of video plays
Video Q1s Number of videos that played to at least 25% completion
Video Midpoints Number of videos that played to at least 50% completion
Video Q3s Number of videos that played to at least 75% completion
Video Complete Percent Percentage of video completed by user
Video Completes Number of videos that played to 100% completion
Video Skips Number of video skips performed
vCPM The CPM calculated against viewable impressions
Viewable Impressions The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability % Viewable Impressions / Total Impressions counted by Beeswax
Measurable Imp % Measurable Impressions / Total Impressions counted by Beeswax
Viewability/Measurability % Viewable Impressions / Measurable Impressions
Viewable Seconds Total number of seconds that were viewable
Average Viewable Seconds Viewable Seconds / Viewable Impressions
Conversions Number of conversions
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