Platform Report
Overview
The Platform Report uses specific measures to show how your campaign or line item is performing on different platforms. You can run a report to see campaign or line item information based on granular platform details such as browser details, operating system, and so on.
Dimensions
| Day |
YYYY-MM-DD |
| Month |
Month Name |
| Year |
YYYY |
| Advertiser ID |
Beeswax Advertiser ID |
| Advertiser Name |
Beeswax Advertiser Name |
| Campaign ID |
Beeswax Campaign ID |
| Campaign Name |
Beeswax Campaign Name |
| Line Item ID |
Beeswax Line Item ID |
| Line Item Name |
Beeswax Line Item Name |
| Creative ID |
Beeswax Creative ID |
| Creative Name |
Beeswax Creative Name |
| Browser |
Browser Type; -1 if unknown |
| Browser Version |
Browser version number |
| Javascript Enabled |
0 if no; 1 if yes; -1 if unknown |
| Platform OS |
Platform Operating System, i.e. iOS |
| Platform OS Version |
Platform Operating System version, i.e. 6. -1 if unknown |
| Inventory Source |
Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX, UNKNOWN |
| Account ID |
Beeswax Account ID |
| Device Make |
Device Manufacturer |
| Device Model |
Device Model Code |
| Device Type |
Device Type (e.g. MOBILE, TABLET, PC) |
| Placement Type |
Placement type of the impression (banner, video, banner and video, native, unknown)
|
| Flight Name |
Beeswax Flight Name |
| Flight ID |
Beeswax Flight ID |
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Measures
| Spend |
In USD $0.00 |
| CPM |
Cost per 1000 impressions - in USD |
| Impressions |
Number of impressions counted |
| Clicks |
Number of clicks counted |
| CTR |
Click Through Rate - number of clicks over number of impressions |
| Video Plays |
Number of video plays |
| Video Q1s |
Number of videos that played to at least 25% completion |
| Video Midpoints |
Number of videos that played to at least 50% completion |
| Video Q3s |
Number of videos that played to at least 75% completion |
| Video Complete Percent |
Percentage of video completed by user |
| Video Completes |
Number of videos that played to 100% completion |
| Video Skips |
Number of video skips performed |
| vCPM |
The CPM calculated against viewable impressions |
| Viewable Impressions |
The number of impressions where at least 50% of an ad was in-view for more than a second |
| Viewability % |
Viewable Impressions / Total Impressions counted by Beeswax |
| Measurable Imp % |
Measurable Impressions / Total Impressions counted by Beeswax |
| Viewability/Measurability % |
Viewable Impressions / Measurable Impressions |
| Viewable Seconds |
Total number of seconds that were viewable |
| Average Viewable Seconds |
Viewable Seconds / Viewable Impressions |
| Conversions |
Number of conversions attributed on User_ID |
| Conversion Value |
Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| Conversion Orders |
Number of items purchased during a Conversion (optionally passed to Beeswax by customer) |
| IP Conversion |
Number of conversions attributed on IP Address |
| IP Conversion Value |
IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| IP Conversion Orders |
Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer) |
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