Mobile App Report

Dimensions

Day YYYY-MM-DD
Year YYYY
Month Month name
Advertiser ID Beeswax Advertiser ID
Advertiser Name Beeswax Advertiser ID
Campaign ID Beeswax Campaign ID
Campaign Name Beeswax Campaign Name
Line Item ID Beeswax Line Item ID
Line Item Name Beeswax Line Item Name
Creative ID Beeswax Creative ID
Creative Name Beeswax Creative Name
App Bundle App Bundle Name
App ID App ID
App Name App Name
Inventory Source Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX
Account ID Beeswax Account ID
Flight Name Beeswax Flight Name
Flight ID Beeswax Flight ID
Event ID**
Beeswax Event ID
Event Alternative ID**
Beeswax Event Alternative ID
Event Name**
Beeswax Event Name

**When adding these fields to a report you can see both impression and conversion data broken down by event-level information. However, any metric related to an impression event (e.g., impressions, video activities, associated clicks, etc.) has the potential to be duplicated when grouping by Event Dimensions as overlapping data may be shown in more than one row.

Measures

Spend In USD $0.00
Clicks Number of clicks counted
Video Plays Number of video plays
Video Q1s Number of videos that played to at least 25% completion
Video Midpoints Number of videos that played to at least 50% completion
Video Q3s Number of videos that played to at least 75% completion
Video Completes Number of videos that played to 100% completion
Video Skips Number of video skips performed
Video Complete Percent Percentage of video completed by user
Conversions
Number of conversions
Conversion Value
In USD $0.00
Conversion Orders
In USD $0.00
Clickthrough Conversions
User was served an impression and clicked the ad within the clickthrough window prior to triggering the event. Cookie-based Beeswax attribution only.
Viewthrough Conversions
The user was served an impression within the viewthrough window and did not click the ad in the clickthrough window prior to triggering the event. Cookie-based Beeswax attribution only.
Postback Conversions
Customer or Postback vendor provided Beeswax an Auction ID to assign credit for a conversion. Provided by a non-Beeswax party via Postback endpoint.
Spend per Conversion Cost per Conversion
CPM Cost per 1000 impressions - in USD
vCPM The CPM calculated against viewable impressions
Viewable Impressions The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability % Viewable Impressions / Total Impressions counted by Beeswax
Measurable Imp % Measurable Impressions / Total Impressions counted by Beeswax
Viewability/Measurability % Viewable Impressions / Measurable Impressions
Viewable Seconds Total number of seconds that were viewable
Average Viewable Seconds Viewable Seconds / Viewable Impressions
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