Mobile App Report

Fields

Day YYYY-MM-DD
Year YYYY
Month Month name
Advertiser ID Beeswax Advertiser ID
Advertiser Name Beeswax Advertiser ID
Campaign ID Beeswax Campaign ID
Campaign Name Beeswax Campaign Name
Line Item ID Beeswax Line Item ID
Line Item Name Beeswax Line Item Name
Creative ID Beeswax Creative ID
Creative Name Beeswax Creative Name
App Bundle App Bundle Name
App ID App ID
App Name App Name
Inventory Source Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX
Account ID Beeswax Account ID
Flight Name Beeswax Flight Name
Flight ID Beeswax Flight ID

Metrics

Spend In USD $0.00
Clicks Number of clicks counted
Video Plays Number of video plays
Video Q1s Number of videos that played to at least 25% completion
Video Midpoints Number of videos that played to at least 50% completion
Video Q3s Number of videos that played to at least 75% completion
Video Completes Number of videos that played to 100% completion
Video Skips Number of video skips performed
Video Complete Percent Percentage of video completed by user
Conversions
Number of conversions
Conversion Value
In USD $0.00
Conversion Orders
In USD $0.00
Spend per Conversion Cost per Conversion
CPM Cost per 1000 impressions - in USD
vCPM The CPM calculated against viewable impressions
Viewable Impressions The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability % Viewable Impressions / Total Impressions counted by Beeswax
Measurable Imp % Measurable Impressions / Total Impressions counted by Beeswax
Viewability/Measurability % Viewable Impressions / Measurable Impressions
Viewable Seconds Total number of seconds that were viewable
Average Viewable Seconds Viewable Seconds / Viewable Impressions
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