Domain Report

Day	YYYY-MM-DD
Month	Month name
Advertiser ID	Beeswax Advertiser ID
Advertiser Name	Beeswax Advertiser Name
Campaign ID	Beeswax Campaign ID
Campaign Name	Beeswax Campaign Name
Line Item ID	Beeswax Line Item ID
Line Item Name	Beeswax Line Item Name
Creative ID	Beeswax Creative ID
Creative Name	Beeswax Creative Name
Domain	Domain of the site where you ad ran, like www.nike.com
Inventory Source	Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX, UNKNOWN
Flight Name	Beeswax Flight Name
Flight ID	Beeswax Flight ID

Spend	In USD $0.00
CPM	Cost per 1000 impressions - in USD
Impressions	Number of impressions counted
Clicks	Number of clicks counted
CTR	Click Through Rate - number of clicks over number of impressions
Video Plays	Number of video plays
Video Q1s	Number of videos that played to at least 25% completion
Video Midpoints	Number of videos that played to at least 50% completion
Video Q3s	Number of videos that played to at least 75% completion
Video Complete Percent	Percentage of video completed by user
Video Skips	Number of video skips performed
Video Completes	Number of videos that played to 100% completion
vCPM	The CPM calculated against viewable impressions
Viewable Impressions	The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability %	Viewable Impressions / Total Impressions counted by Beeswax
Measurable Imp %	Measurable Impressions / Total Impressions counted by Beeswax
Viewability/Measurability %	Viewable Impressions / Measurable Impressions
Viewable Seconds	Total number of seconds that were viewable
Average Viewable Seconds	Viewable Seconds / Viewable Impressions
Conversions	Number of conversions
Conversion Value	In USD $0.00
Conversion Orders	In USD $0.00
Spend per Conversion	Cost per Conversion

No results found