Domain Report

Overview

The Domain Report uses specific measures to show inventory performance of your campaign or line items that are served on web environment only. 

Dimensions

Day YYYY-MM-DD
Month Month name
Broadcast Month Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.
Advertiser ID Beeswax Advertiser ID
Advertiser Name Beeswax Advertiser Name
Campaign ID Beeswax Campaign ID
Campaign Name Beeswax Campaign Name
Line Item ID Beeswax Line Item ID
Line Item Name Beeswax Line Item Name
Creative ID Beeswax Creative ID
Creative Name Beeswax Creative Name
Domain Domain of the site where you ad ran, like www.nike.com
Inventory Source Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX, UNKNOWN
Flight Name
Beeswax Flight Name
Flight ID
Beeswax Flight ID

Measures

Spend In USD $0.00
CPM Cost per 1000 impressions - in USD
Impressions Number of impressions counted
Clicks Number of clicks counted
CTR Click Through Rate - number of clicks over number of impressions
Video Plays Number of video plays
Video Q1s Number of videos that played to at least 25% completion
Video Midpoints Number of videos that played to at least 50% completion
Video Q3s Number of videos that played to at least 75% completion
Video Complete Percent Percentage of video completed by user
Video Skips Number of video skips performed
Video Completes Number of videos that played to 100% completion
vCPM The CPM calculated against viewable impressions
Viewable Impressions The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability % Viewable Impressions / Total Impressions counted by Beeswax
Measurable Imp % Measurable Impressions / Total Impressions counted by Beeswax
Viewability/Measurability % Viewable Impressions / Measurable Impressions
Viewable Seconds Total number of seconds that were viewable
Average Viewable Seconds Viewable Seconds / Viewable Impressions
Conversions Number of conversions attributed on User_ID
Conversion Value
Conversion value in USD $0.00 (optionally passed to Beeswax by customer)
Conversion Orders
Number of items purchased during a Conversion (optionally passed to Beeswax by customer)
IP Conversion Number of conversions attributed on IP Address
IP Conversion Value IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer)
IP Conversion Orders Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer)
Spend per Conversion
Cost per Conversion
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