Domain Report
Dimensions
Day |
YYYY-MM-DD |
Month |
Month name |
Advertiser ID |
Beeswax Advertiser ID |
Advertiser Name |
Beeswax Advertiser Name |
Campaign ID |
Beeswax Campaign ID |
Campaign Name |
Beeswax Campaign Name |
Line Item ID |
Beeswax Line Item ID |
Line Item Name |
Beeswax Line Item Name |
Creative ID |
Beeswax Creative ID |
Creative Name |
Beeswax Creative Name |
Domain |
Domain of the site where you ad ran, like www.nike.com |
Inventory Source |
Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX, UNKNOWN |
Flight Name |
Beeswax Flight Name |
Flight ID |
Beeswax Flight ID |
|
|
Measures
Spend |
In USD $0.00 |
CPM |
Cost per 1000 impressions - in USD |
Impressions |
Number of impressions counted |
Clicks |
Number of clicks counted |
CTR |
Click Through Rate - number of clicks over number of impressions |
Video Plays |
Number of video plays |
Video Q1s |
Number of videos that played to at least 25% completion |
Video Midpoints |
Number of videos that played to at least 50% completion |
Video Q3s |
Number of videos that played to at least 75% completion |
Video Complete Percent |
Percentage of video completed by user |
Video Skips |
Number of video skips performed |
Video Completes |
Number of videos that played to 100% completion |
vCPM |
The CPM calculated against viewable impressions |
Viewable Impressions |
The number of impressions where at least 50% of an ad was in-view for more than a second |
Viewability % |
Viewable Impressions / Total Impressions counted by Beeswax |
Measurable Imp % |
Measurable Impressions / Total Impressions counted by Beeswax |
Viewability/Measurability % |
Viewable Impressions / Measurable Impressions |
Viewable Seconds |
Total number of seconds that were viewable |
Average Viewable Seconds |
Viewable Seconds / Viewable Impressions |
Conversions |
Number of conversions |
Conversion Value |
In USD $0.00 |
Conversion Orders |
In USD $0.00 |
Spend per Conversion |
Cost per Conversion |
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