Domain Report
Overview
The Domain Report uses specific measures to show inventory performance of your campaign or line items that are served on web environment only.
Dimensions
| Day |
YYYY-MM-DD |
| Month |
Month name |
| Advertiser ID |
Beeswax Advertiser ID |
| Advertiser Name |
Beeswax Advertiser Name |
| Campaign ID |
Beeswax Campaign ID |
| Campaign Name |
Beeswax Campaign Name |
| Line Item ID |
Beeswax Line Item ID |
| Line Item Name |
Beeswax Line Item Name |
| Creative ID |
Beeswax Creative ID |
| Creative Name |
Beeswax Creative Name |
| Domain |
Domain of the site where you ad ran, like www.nike.com |
| Inventory Source |
Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX, UNKNOWN |
Flight Name
|
Beeswax Flight Name
|
Flight ID
|
Beeswax Flight ID |
| |
|
Measures
| Spend |
In USD $0.00 |
| CPM |
Cost per 1000 impressions - in USD |
| Impressions |
Number of impressions counted |
| Clicks |
Number of clicks counted |
| CTR |
Click Through Rate - number of clicks over number of impressions |
| Video Plays |
Number of video plays |
| Video Q1s |
Number of videos that played to at least 25% completion |
| Video Midpoints |
Number of videos that played to at least 50% completion |
| Video Q3s |
Number of videos that played to at least 75% completion |
| Video Complete Percent |
Percentage of video completed by user |
| Video Skips |
Number of video skips performed |
| Video Completes |
Number of videos that played to 100% completion |
| vCPM |
The CPM calculated against viewable impressions |
| Viewable Impressions |
The number of impressions where at least 50% of an ad was in-view for more than a second |
| Viewability % |
Viewable Impressions / Total Impressions counted by Beeswax |
| Measurable Imp % |
Measurable Impressions / Total Impressions counted by Beeswax |
| Viewability/Measurability % |
Viewable Impressions / Measurable Impressions |
| Viewable Seconds |
Total number of seconds that were viewable |
| Average Viewable Seconds |
Viewable Seconds / Viewable Impressions |
| Conversions |
Number of conversions attributed on User_ID |
Conversion Value
|
Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
Conversion Orders
|
Number of items purchased during a Conversion (optionally passed to Beeswax by customer) |
| IP Conversion |
Number of conversions attributed on IP Address |
| IP Conversion Value |
IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| IP Conversion Orders |
Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer) |
Spend per Conversion
|
Cost per Conversion |
|
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