Conversion Report
Overview
The Conversion Report shows granular conversion details for a campaign or line items such as conversion type, attribution method, and so on.
Please note that this report is time-stamped as per the conversion time versus other reports that show conversion time-stamped by impression.
Dimensions
| Day |
YYYY-MM-DD - Based on time of conversion. |
| Month |
Month name |
| Year |
YYYY |
| Broadcast Month |
Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
| Advertiser ID |
Beeswax Advertiser ID |
| Advertiser Name |
Beeswax Advertiser Name |
| Event ID |
Beeswax Event ID |
| Event Name |
Beeswax Event Name |
| Account ID |
Beeswax Account ID
|
City Code
|
City Code
|
| City |
City Name
|
| Country Code |
Country Code |
| Country |
Country Name
|
| Metro/DMA Code |
Metro/Demographic Market Area Code
|
Metro/DMA
|
Metro/Demographic Market Area Name |
Region/State Code
|
Region/State Code
|
Region/State
|
Region/State Name
|
| Zip |
Zip Code |
| |
|
Measures
| Conversions |
Number of conversions attributed on User_ID |
| Conversion Value |
Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| Conversion Orders |
Number of items purchased during a Conversion (optionally passed to Beeswax by customer) |
| IP Conversion |
Number of conversions attributed on IP Address |
| IP Conversion Value |
IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| IP Conversion Orders |
Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer)
|
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