Conversion Report
Overview
The Conversion Report shows granular conversion details for a campaign or line items such as conversion type, attribution method, and so on.
Please note that this report is time-stamped as per the conversion time versus other reports that show conversion time-stamped by impression.
Dimensions
Day |
YYYY-MM-DD - Based on time of conversion. |
Month |
Month name |
Year |
YYYY |
Broadcast Month |
Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
Advertiser ID |
Beeswax Advertiser ID |
Advertiser Name |
Beeswax Advertiser Name |
Event ID |
Beeswax Event ID |
Event Name |
Beeswax Event Name |
Account ID |
Beeswax Account ID |
City Code |
City Code |
City |
City Name |
Country Code |
Country Code |
Country |
Country Name |
Metro/DMA Code |
Metro/Demographic Market Area Code |
Metro/DMA |
Metro/Demographic Market Area Name |
Region/State Code |
Region/State Code |
Region/State |
Region/State Name |
Zip |
Zip Code |
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Measures
Conversions |
Number of conversions attributed on User_ID |
Conversion Value |
Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
Conversion Orders |
Number of items purchased during a Conversion (optionally passed to Beeswax by customer) |
IP Conversion |
Number of conversions attributed on IP Address |
IP Conversion Value |
IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
IP Conversion Orders |
Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer) |
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