Conversion Report

Dimensions

Day YYYY-MM-DD - Based on time of conversion.
Month Month name
Year YYYY
Advertiser ID Beeswax Advertiser ID
Advertiser Name Beeswax Advertiser Name
Event ID Beeswax Event ID
Event Name Beeswax Event Name
Account ID  Beeswax Account ID
City Code
 City Code
City City Name
Country Code Country Code
Country Country Name
Metro/DMA Code Metro/Demographic Market Area Code
Metro/DMA
 Metro/Demographic Market Area Name
Region/State Code
 Region/State Code
Region/State
 Region/State Name
 Zip  Zip Code



Measures

Count Number of conversions that have been attributed to a Beeswax line item.  Note that the date for the count is based on time of conversion and not the time of impression (like in the Performance Report).
Order The number of items purchased as part of the conversion
Value This is the default value (in U.S. dollars) that a conversion event is worth to you. The value will only be used if a value is not present in the event tag.

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