Conversion Report
Overview
The Conversion Report shows granular conversion details for a campaign or line items such as conversion type, attribution method, and so on.
Please note that this report is time-stamped as per the conversion time versus other reports that show conversion time-stamped by impression.
Dimensions
| Day |
YYYY-MM-DD - Based on time of conversion. |
| Month |
Month name |
| Year |
YYYY |
| Advertiser ID |
Beeswax Advertiser ID |
| Advertiser Name |
Beeswax Advertiser Name |
| Event ID |
Beeswax Event ID |
| Event Name |
Beeswax Event Name |
| Account ID |
Beeswax Account ID
|
City Code
|
City Code
|
| City |
City Name
|
| Country Code |
Country Code |
| Country |
Country Name
|
| Metro/DMA Code |
Metro/Demographic Market Area Code
|
Metro/DMA
|
Metro/Demographic Market Area Name |
Region/State Code
|
Region/State Code
|
Region/State
|
Region/State Name
|
| Zip |
Zip Code |
| |
|
Measures
| Count |
Number of conversions that have been attributed to a Beeswax line item. Note that the date for the count is based on time of conversion and not the time of impression (like in the Performance Report). |
| Order |
The number of items purchased as part of the conversion |
| Value |
This is the default value (in U.S. dollars) that a conversion event is worth to you. The value will only be used if a value is not present in the event tag. |
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