Conversion Report
Overview
The Conversion Report shows granular conversion details for a campaign or line items such as conversion type, attribution method, and so on.
Please note that this report is time-stamped as per the conversion time versus other reports that show conversion time-stamped by impression.
Dimensions
Day |
YYYY-MM-DD - Based on time of conversion. |
Month |
Month name |
Year |
YYYY |
Advertiser ID |
Beeswax Advertiser ID |
Advertiser Name |
Beeswax Advertiser Name |
Event ID |
Beeswax Event ID |
Event Name |
Beeswax Event Name |
Account ID |
Beeswax Account ID |
City Code |
City Code |
City |
City Name |
Country Code |
Country Code |
Country |
Country Name |
Metro/DMA Code |
Metro/Demographic Market Area Code |
Metro/DMA |
Metro/Demographic Market Area Name |
Region/State Code |
Region/State Code |
Region/State |
Region/State Name |
Zip |
Zip Code |
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Measures
Count |
Number of conversions that have been attributed to a Beeswax line item. Note that the date for the count is based on time of conversion and not the time of impression (like in the Performance Report). |
Order |
The number of items purchased as part of the conversion |
Value |
This is the default value (in U.S. dollars) that a conversion event is worth to you. The value will only be used if a value is not present in the event tag. |
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