Conversion Report

Overview

The Conversion Report shows granular conversion details for a campaign or line items such as conversion type, attribution method, and so on.
Please note that this report is time-stamped as per the conversion time versus other reports that show conversion time-stamped by impression. 

Dimensions

Day YYYY-MM-DD - Based on time of conversion.
Month Month name
Year YYYY
Broadcast Month Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.
Advertiser ID Beeswax Advertiser ID
Advertiser Name Beeswax Advertiser Name
Event ID Beeswax Event ID
Event Name Beeswax Event Name
Account ID  Beeswax Account ID
City Code
City Code
City City Name
Country Code Country Code
Country Country Name
Metro/DMA Code Metro/Demographic Market Area Code
Metro/DMA
Metro/Demographic Market Area Name
Region/State Code
Region/State Code
Region/State
Region/State Name
 Zip  Zip Code



Measures

Conversions Number of conversions attributed on User_ID
Conversion Value Conversion value in USD $0.00 (optionally passed to Beeswax by customer)
Conversion Orders Number of items purchased during a Conversion (optionally passed to Beeswax by customer)
IP Conversion Number of conversions attributed on IP Address
IP Conversion Value IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer)
IP Conversion Orders Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer)
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