Geography Report
Overview
The Geography (Geo) Report uses specific measures to show inventory performance of your campaign or line items that are served in different geographic locations such as in a city, metro-area, state, and so on.
Dimensions
| Account ID |
Beeswax Account ID |
| Day |
YYYY-MM-DD |
| Broadcast Month |
Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
| Campaign ID |
Beeswax Campaign ID |
| Campaign Name |
Beeswax Campaign Name |
| Line Item ID |
Beeswax Line Item ID |
| Line Item Name |
Beeswax Line Item Name |
| Creative ID |
Beeswax Creative ID |
| Creative Name |
Beeswax Creative Name |
| Month |
Month Name |
| Year |
YYYY |
| City Code |
City Code |
| City |
City Name |
| Country Code |
Country Code |
| Country |
Country Name |
| Metro/DMA Code |
Metro/Demographic Market Area Code |
| Metro/DMA |
Metro/Demographic Market Area Name |
| Region/State Code |
Region/State Code |
| Region/State |
Region/State Name |
| Flight Name |
Beeswax Flight Name |
| Flight ID |
Beeswax Flight ID |
Measures
| Spend |
In USD $0.00 |
| Impressions |
Number of impressions counted |
| Clicks |
Number of clicks counted |
| Video Plays |
Number of video plays |
| Video Q1s |
Number of videos that played to at least 25% completion |
| Video Midpoints |
Number of videos that played to at least 50% completion |
| Video Q3s |
Number of videos that played to at least 75% completion |
| Video Completes |
Number of videos that played to 100% completion |
| Video Skips |
Number of video skips performed |
| CTR |
Click Through Rate - number of clicks over number of impressions |
| Video Complete Percent |
Percentage of video completed by user |
| CPM |
Cost per 1000 impressions - in USD |
| Measurable Impressions |
The number of impressions where viewability was measurable |
| vCPM |
The CPM calculated against viewable impressions |
| Viewable Impressions |
The number of impressions where at least 50% of an ad was in-view for more than a second |
| Viewability % |
Viewable Impressions / Total Impressions counted by Beeswax |
| Measurable Imp % |
Measurable Impressions / Total Impressions counted by Beeswax |
| Viewability/Measurability % |
Viewable Impressions / Measurable Impressions |
| Viewable Seconds |
Total number of seconds that were viewable |
| Average Viewable Seconds |
Viewable Seconds / Viewable Impressions |
Conversions
|
Number of conversions attributed on User_ID
|
| Conversion Value |
Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| Conversion Orders |
Number of items purchased during a Conversion (optionally passed to Beeswax by customer) |
| IP Conversion |
Number of conversions attributed on IP Address |
| IP Conversion Value |
IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| IP Conversion Orders |
Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer) |
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