Geography Report
Overview
The Geography (Geo) Report uses specific measures to show inventory performance of your campaign or line items that are served in different geographic locations such as in a city, metro-area, state, and so on.
Dimensions
Account ID |
Beeswax Account ID |
Day |
YYYY-MM-DD |
Broadcast Month |
Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
Campaign ID |
Beeswax Campaign ID |
Campaign Name |
Beeswax Campaign Name |
Line Item ID |
Beeswax Line Item ID |
Line Item Name |
Beeswax Line Item Name |
Creative ID |
Beeswax Creative ID |
Creative Name |
Beeswax Creative Name |
Month |
Month Name |
Year |
YYYY |
City Code |
City Code |
City |
City Name |
Country Code |
Country Code |
Country |
Country Name |
Metro/DMA Code |
Metro/Demographic Market Area Code |
Metro/DMA |
Metro/Demographic Market Area Name |
Region/State Code |
Region/State Code |
Region/State |
Region/State Name |
Flight Name |
Beeswax Flight Name |
Flight ID |
Beeswax Flight ID |
Measures
Spend |
In USD $0.00 |
Impressions |
Number of impressions counted |
Clicks |
Number of clicks counted |
Video Plays |
Number of video plays |
Video Q1s |
Number of videos that played to at least 25% completion |
Video Midpoints |
Number of videos that played to at least 50% completion |
Video Q3s |
Number of videos that played to at least 75% completion |
Video Completes |
Number of videos that played to 100% completion |
Video Skips |
Number of video skips performed |
CTR |
Click Through Rate - number of clicks over number of impressions |
Video Complete Percent |
Percentage of video completed by user |
CPM |
Cost per 1000 impressions - in USD |
Measurable Impressions |
The number of impressions where viewability was measurable |
vCPM |
The CPM calculated against viewable impressions |
Viewable Impressions |
The number of impressions where at least 50% of an ad was in-view for more than a second |
Viewability % |
Viewable Impressions / Total Impressions counted by Beeswax |
Measurable Imp % |
Measurable Impressions / Total Impressions counted by Beeswax |
Viewability/Measurability % |
Viewable Impressions / Measurable Impressions |
Viewable Seconds |
Total number of seconds that were viewable |
Average Viewable Seconds |
Viewable Seconds / Viewable Impressions |
Conversions |
Number of conversions attributed on User_ID |
Conversion Value |
Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
Conversion Orders |
Number of items purchased during a Conversion (optionally passed to Beeswax by customer) |
IP Conversion |
Number of conversions attributed on IP Address |
IP Conversion Value |
IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
IP Conversion Orders |
Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer) |
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