Zip/Postal Code Report

Fields

Account ID Beeswax Account ID
Day YYYY-MM-DD
Campaign ID Beeswax Campaign ID
Campaign Name Beeswax Campaign Name
Line Item ID Beeswax Line Item ID
Line Item Name Beeswax Line Item Name
Creative ID Beeswax Creative ID
Creative Name Beeswax Creative Name
Month Month Name
Year YYYY
City Code City Code
City City Name
Region/State Code Region/State Code
Region/State Region/State Name
Zip/Postal Code Zip Code or Postal Code
Flight Name Beeswax Flight Name
Flight ID Beeswax Flight ID

Metrics

Spend In USD $0.00
Clicks Number of clicks counted
Video Plays Number of video plays
Video Q1s Number of videos that played to at least 25% completion
Video Midpoints Number of videos that played to at least 50% completion
Video Q3s Number of videos that played to at least 75% completion
Video Completes Number of videos that played to 100% completion
Video Skips Number of video skips performed
Video Complete Percent Percentage of video completed by user
CPM Cost per 1000 impressions - in USD
Measurable Impressions The number of impressions where viewability was measurable
vCPM The CPM calculated against viewable impressions
Viewable Impressions The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability % Viewable Impressions / Total Impressions counted by Beeswax
Measurable Imp % Measurable Impressions / Total Impressions counted by Beeswax
Viewability/Measurability % Viewable Impressions / Measurable Impressions
Viewable Seconds Total number of seconds that were viewable
Average Viewable Seconds Viewable Seconds / Viewable Impressions
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