How to Retarget Using Segments (Standard)

Retargeting users who have been to your website (or other pixeled site) is a common use case for Beeswax users. You can use Segment Targeting to retarget.  

To create a retargeting tag and use it on a site:

1. Navigate to the "+New" button and select "Segment".   
2. Complete the segment information. Note that there are Advertiser level and Account level segments - account level segments will be available to all advertisers in your account, while advertiser level segments will only be available to the advertiser that you have selected. For further segment editing, the tag will be stored under by Advertiser, or under Account.
3. Select "Save & Generate Tag".  
4. Copy that tag and implement it wherever it's designed to go.  Then click either Save & Close or, if you wish to assign the Segment to a Segment Category, click Save & Continue.

Note: "Value" is an optional parameter to be associated with any user-segment combination. For example, you may wish to store the amount a user purchased or the number of pages of content they viewed.  You may omit this if it is not applicable.

5. If you'd like to see the count of users in the segment after you've implemented the image pixel tag, you can find it in the Segments table located under "Trafficking > Segments"
6. When creating a Line Item that targets this segment, you can find the segment under "Your Segments" in the Targeting tab of the Create Line Item screen.

Note about e-mail open retargeting: Segment pixels can be set for email opens. However, the success rate of setting the Beeswax cookie will be lower than your e-mail open rate. Many e-mail clients like Gmail limit the setting of third party cookies, and non-browser based email clients such as Outlook do not allow cookies to be set on users at all.

Using a single Segment Tag to populate multiple segments

Segment tags can be configured to add the user to multiple segment keys in their Beeswax bidding instance. This can be done by specifying more than one segment_key parameter within the segment URL:

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If you would like to specify a value to the user-segment association, this can be done by specifying the value parameter in the same order in which the segment_keys are specified, for example:

If you want to assign a value of 1.5 to segment buzzkey-1 and a value of 3.6 to buzzkey-2, you can perform either of the below calls (as the order in which the values are specified is the same as the order in which the segment keys are specified):

Option 1:

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Option 2:

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If you would like to assign a value to some segments and not others, you will need to ensure that there is an empty &value= parameter specified for each segment being added to, to ensure the key-to-value order is preserved.

You may add a user to no more than 100 different segment keys in a single associate-segment call. This is a hard limit and can not be increased.

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